December 10, 2007 12:38 ET

Jewelry Retailers Weigh In on Holiday Trends and Sales; Reflecting on Purchases Made at JCK Las Vegas

With the Holiday Shopping Season in Full Swing, Retailers are Seeing the Benefits of Attending JCK

NORWALK, CT--(Marketwire - December 10, 2007) - With the holiday shopping season in full swing, jewelry retailers from around the country reflect on trends they followed and products they purchased while visiting JCK Las Vegas. High-end independent retailers including Birks & Mayors, R.F. Moeller, and Day's Jewelers along with leading national retailers like JC Penney attend JCK Las Vegas, the most comprehensive jewelry event in North America.

"We understand that one of the top reasons retailers attend JCK Las Vegas is to identify trends and find new lines that will lead to strong sales for the holiday season," said Dave Bonaparte, Group Vice President for JCK Events. "We are thrilled to hear that many of the leading independent and chain store retailers are finding success with specific purchases they made at JCK Las Vegas." Here's what some of the retailers had to say:

"In the luxury jewelry industry, it is essential to stay ahead of the trends and anticipate the needs of the market," said Aida Alvarez, Sr. V.P. Merchandising for Birks & Mayors, Sunrise, FL. "Birks & Mayors' presence at JCK has allowed our buyers to discover the 'it products' for this holiday season. We are seeing great success with jewelry sourced from JCK, such as romantic pieces with lace details and open work as well as large, heavy pieces for men. Circles are also very popular this season with a variety of metals and continuous loops within hoops."

Birks & Mayors recently launched two important new collections -- BIRKS DESTINEE™ and BIRKS CITIQUE™ -- designed as the latest signature look of Birks. "While the look of these collections is timeless, they also reflect the trends of the season. What we saw at JCK validates the work of our own in-house designers who masterfully created these new collections. We continue to be impressed with JCK and look forward to another successful show next year," Alvarez added.

"Every year we begin our quest to provide our clients with something special for the Christmas Season at the JCK Show in June. This year our decision was to significantly increase our selection of unusual and unique pieces in gold and silver. We have already re-ordered a significant portion of the inventory we purchased at the Show. We expect demand for these items to be very strong this Holiday Season," said Mark Moeller, R.F. Moeller, St. Paul, MN.

Beryl Raff, Executive Vice President of Fine Jewelry at JCPenney, said, "From oversized gold hoops and black diamonds to a fashion pearl line by Honora cultured pearls, we've included an array of Fine Jewelry products highlighted at JCK Las Vegas into our gift selection this season. Our fine jewelry sales are off to a great start this season, once again proving that JCK Las Vegas continues to be a great source of inspiration and an event well worth attending this year."

Kathy Corey, VP of Merchandising, Day's Jewelers, Waterville, ME weighed in on trends that were hot during JCK and how they are doing in her stores. She says, "We focused on Diamonds, Colored Gem Stones, Gold, Silver and Watches at JCK. Many of the product lines we are now carrying as a result are creating interest with our customers and resulting in sales." Corey went on to specifically say, "With the incredible success we had last year with the Diamond Journey Pendants, we are now offering other pieces to add to the Journey ensemble, which is an easy sell. Regarding Colored Gemstones our customers are excited about Red Jasper pieces we brought to our stores. We're also seeing great enthusiasm with the affordable cultured pearl jewelry (such as with Honora)." Corey also commented, "Gold and Silver circles, hammered finishes and long chains (40+ inches) are moving out the door. We've also reintroduced Etruscan looks and customers are responding to these fashions." With watches, Corey comments, "Diamonds on the dial or diamonds on the bezel are popular. Larger oversized watches for women and chronographs for men seem to be what's hot this holiday season."


The series of JCK Events are produced by JCK, the leading producer of trade events in the fine jewelry industry. The JCK Events are designed to serve the worldwide jewelry industry by offering the most comprehensive and complete buying and selling opportunities on a business-to-business basis. Upcoming events include LUXURY & PREMIERE to be held Tuesday, May 27 - Thursday, May 29, 2008 at the Venetian Resort Hotel Casino and the Palazzo Resort Hotel Casino in Las Vegas; The 17th Annual JCK Las Vegas to be held Friday, May 30 through Tuesday, June 3, 2008 at the Sands Expo Center/Venetian Resort Hotel Casino; the 6th Annual Swiss Watch by JCK to be held May 30 through June 3, 2008 at the Venetian Resort Hotel Casino in Las Vegas; JCK New Delhi to be held July 4-6, 2008 at the Pragati Maidan Exhibition Centre in New Delhi, India; and JCK Toronto to be held August 10-12, 2008 in the Metro Toronto Convention Centre in Toronto, Ontario, Canada. For more information on any of the JCK Events, please visit us at or simply call 1-800-257-3626.

Contact Information

  • For Further Information, Contact:
    Amy Riemer
    Media Relations
    JCK Events
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