SOURCE: Omniture

October 18, 2007 14:15 ET

Jewelry Television Uses Omniture to Optimize Integrated Marketing Campaigns Across Email, Broadcast, RSS Feeds, Video and Paid Search

Omniture SiteCatalyst®, Discover™ and ActionSource™ Give Jewelry Television Insight Into Multi-Channel ROI

OREM, UT--(Marketwire - October 18, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Jewelry Television (JTV), the nation's fastest-growing home shopping network, has selected Omniture to increase online ROI by optimizing the performance of their multi-channel marketing strategies. As the company executes integrated marketing campaigns across email, television broadcasts, RSS feeds, online video and paid search, Omniture identifies how customers respond to each marketing channel and the impact each channel has on overall business.

"The Web site is the shopping companion to our broadcast; every television program has a corresponding online promotion to reinforce our message," said James Thome, senior vice president, e-commerce at Jewelry Television. "Omniture allows us to bring together, understand, and effectively gauge the performance of each marketing channel and drive increased sales resulting from that analysis."

JTV uses Omniture Discover to gain insight into customer behavior as well as analyze the effectiveness of their multi-channel marketing strategies. JTV can also identify people who have interacted with the company through all marketing channels over a period of time. With this insight into JTV's multi-touch marketing campaigns, the company can accurately allocate revenue credit to the appropriate marketing channel.

Due to the visual appeal of their products, JTV has a large amount of video and other social media technologies featured on their site. Using Omniture ActionSource, a solution developed to measure Rich media, the company is able to measure broadband consumption of video content. For example, JTV can measure how many people are viewing video clips, how long viewers watch each clip, and determine the most effective content and video length for particular products based on visitor behavior.

"Consumers access information and interact with companies through a variety of channels -- both online and offline," said Chris Harrington, president, worldwide sales and client services at Omniture. "Omniture allows marketers to measure consumer response and ROI from all customer touch points related to specific campaigns -- driving higher customer engagement and optimizing total campaign performance."

About Jewelry Television ( is the retail website of the nation's fastest growing home shopping network, Jewelry Television™ (JTV). The company focuses exclusively on the sale of fine jewelry and loose gemstones. JTV airs live programming 24 hours a day, seven days a week. The network is the 11th largest fine jewelry retailer in the United States and is distributed to 68 million full-time households. offers more than 30,000 products for sale and has served over 1.7 million customers and growing. The site offers live streaming video of Jewelry Television's programming, fast-paced auctions and access to more loose gemstones than any other retailer. was recently ranked the 5th largest online jewelry retailer by Internet Retailer magazine.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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