JONES SODA CO.

TSX VENTURE : JSD
NASDAQ : JSDA


JONES SODA CO.

December 06, 2005 13:23 ET

Jones Soda Launches Michigan State University Sparty Bottles to Benefit Student Alumni Foundation

SEATTLE--(CCNMatthews - Dec 6, 2005) -

Jones Soda Co. (the "Company" or "Jones") (NASDAQ:JSDA) (TSX VENTURE:JSD), shows its support for higher education and school spirit by entering into an agreement with Michigan State University for the second year to create a limited edition Jones Soda Sparty bottle series.

The Green Apple and Cream Soda flavors reflecting MSU's green and white colors will feature pictures of Sparty, the MSU Mascot in and around MSU's campus. This year, Sparty won his second consecutive title as the Universal Cheer Associations "Mascot of the Year."

The Michigan State University Jones Soda bottles will be available for sale today throughout MSU's campus and the Lansing, Michigan region. The product is also available directly through Jones Soda's distributor, Canada Dry Bottling Co. The MSU Student Alumni Foundation will also be selling this limited edition Jones Soda and will be receiving a portion of the proceeds from overall sales.

Paul Wirries, Jones Soda's Michigan Regional Manager said, "Thanks to the support from MSU's Student Alumni Foundation and Canada Dry, we were able to create the '2005 limited edition Sparty labels.' This year is very special, as it is MSU's 150th anniversary, and we are proud to have the opportunity to recognize MSU at this amazing milestone."

Headquartered in Seattle, Washington, Jones Soda Co., sells its Jones Soda products through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you'd never expect to find a soda.

This press release contains forward-looking statements and projections concerning the Company's plans, strategies, expectations, predictions and financial projections concerning the Company's future activities and results of operations and other future events or conditions, and are "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995. Words such as "expect," "believe," "anticipate," "may," "will," "plan," "intend," "estimate," "could," and other similar expressions are intended to identify these forward-looking statements. In particular, statements in this release regarding potential growth opportunities, working capital and cash flow management, operational and expense controls, profitability and results of operations are forward looking. Statements in this press release, and elsewhere, that look forward in time or include anything other than historical information involve risks and uncertainties that may affect the Company's actual results of operations. These statements by the Company are subject to certain risks, including, among others, future demand for Jones Soda, Jones Naturals, Jones Organics, Jones Energy and Whoopass, competition from other businesses providing similar products, the ability to maintain profitability and control expenses and the Company's ability to successfully execute its business strategy. These and other risks and uncertainties are discussed in more detail in the Company's periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, which are available at the SEC website at www.sec.gov.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy of the content of the information herein.

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