December 01, 2008 09:00 ET

Joost Partners With Nippon TV, Yoshimoto Kogyo and Dentsu to Offer Leading Anime and Comedy Titles in the U.S. for the First Time

Joost Further Expands the Largest Legal Anime Library on the Web

NEW YORK, NY and LONDON--(Marketwire - December 1, 2008) - Joost™, the Flash-based, global, web video service, today announced that Nippon Television Network(NTV), Yoshimoto Kogyo and Dentsu will offer Japanese anime and comedy programs on via dedicated channels. Under the terms of the deal, NTV and Yoshimoto will provide content, and Dentsu will handle the advertising sales for this content.

This partnership marks the first time that a Japanese broadcaster has introduced Japanese comedy to a U.S. audience at this scale. It also significantly deepens Joost's anime library, offering more than 100 hours of cult favorites including "Kaiji" and "Buzzer Beater" to U.S. audiences on

Joost offers the largest legal anime library available on the web, with partners including VIZ Media, FUNimation, Anime News Network.

"This partnership is key to fulfilling our objective of being the leading online destination for premium, legal anime," said Danny Passman, Director of U.S. Content Strategy & Acquisition and Global Head of Programming for Joost. "We plan to continue to expand our offering of authentic Japanese-language anime favorites simultaneously or immediately after airing in Japan."

The first four episodes of "Kaiji" and "Buzzer Beater" became available today and an additional four episodes will be added every two weeks. Hit reality show, "Denpa Shonen" also became available on today, with additional comedy and reality titles to be added regularly.

In addition to these titles, Joost will also launch a Japanese Humor channel called "Owarai" which will offer Japanese variety shows such as "Nasubi," "R-Mania" and "Funako" from the "Denpa Shonen" series, "24-Hour Tag" and "Yamasaki vs Moriman" from the "Gaki" series, and HITOSI MATUMOTO VISUALBUM, and EP FILMS.

All of these offerings will be offered in Japanese with English language subtitles.

Joost features a number of social tools which are designed to help people communicate with each other, navigate through the Joost's more than 46,000 video assets and to integrate user expression directly into the service.

About Joost

Founded by Janus Friis and Niklas Zennström, Joost brings video and social interaction together online. All of the video on Joost is professionally produced and streams on-demand to people around the world for free in a high-quality format. Today, Joost has more than 46,000 program elements, including more than 400 television series and 1,200 movie and short film titles. For more information, visit

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