SOURCE: Schubach Jewelers

October 26, 2007 09:00 ET

Joseph Schubach Jewelers Announces Expanded Diamond and Diamond Alternative Product Lines

The Leading Online Retailer of Moissanite, Gemesis and Other Lab-Created and Simulated Diamond Jewelry Expands Its Selection to Include Additional Diamond and Diamond Alternative Inventory

SCOTTSDALE, AZ--(Marketwire - October 26, 2007) - Long one of the most respected Web-based retailers of high-end Moissanite jewelry, Joseph Schubach Jewelers recently announced a major expansion of its diamond and diamond alternative inventory, adding a number of new products to its already extensive online offerings.

New items include several alternatives to today's trendy fancy-colored diamonds, including natural pink and yellow sapphires, pink Moissanite and blue color-enhanced natural diamonds.

"Our customers told us they wanted more fancy-colored diamond options, and we listened," said Joseph Schubach, CEO of Joseph Schubach Jewelers. "From natural diamonds that have been color-enhanced to lab-created Gemesis diamonds, Moissanite and natural sapphires in vibrant yellows and pinks, we have fancy-colored gemstones for every budget."

In addition to meeting customer demand, the addition of product lines and fine jewelry offerings also represents a new direction for the company, Schubach noted.

"As we expand our inventory, we're also expanding our role as the premier retailer of all forms of fine jewelry, from natural diamonds to simulated diamond jewelry and beyond," he said. "Our customers can shop in confidence knowing that each and every product we offer -- regardless of its price range -- is of the highest quality and craftsmanship available.

"With the holidays fast approaching, we felt there was no better time to tell customers about our expanded selection," Schubach continued. "With more diamond and diamond alternative products than ever before, Joseph Schubach Jewelers makes it easy to find the perfect gift. Plus, we offer personalized service to all our customers, so if you don't see exactly what you're looking for, just ask."

Many new items are available on the company's Web site, while loose stones, custom designs and personal shopping assistance are available by calling 1-888-724-8222. Representatives are available Monday through Friday from 9 a.m. to 5:30 p.m. Mountain time.

About Joseph Schubach Jewelers

Headquartered in Scottsdale, Ariz., Joseph Schubach Jewelers specializes in Web-based diamond and diamond alternative jewelry sales worldwide. Family-owned since 1910, the company operates www.schubach.com, the Internet's leading retail Web site for Gemesis and Moissanite engagement rings, earrings and other jewelry products, as well as custom-designed settings, natural diamonds, gemstones and precious metals like titanium and tungsten wedding bands.

Joseph Schubach Jewelers is led by CEO and head jeweler Joseph Schubach, who represents the third generation of fine jewelers in the Schubach family. For more information about Joseph Schubach, diamonds or diamond alternatives, visit www.schubach.com.

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