SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

December 28, 2009 10:00 ET

Journalists Still a-Twitter about Social Media: Editors Reveal How the Press Uses Social Media to Generate Story Ideas and Buzz

Bulldog Reporter's PR University Presents a New Audio Conference Thursday, January 7, 2010

OAKLAND, CA--(Marketwire - December 28, 2009) - PR pros looking to open up new channels to pitch journalists need to attend this all new audio conference from Bulldog Reporter's PR University titled: "Journalists Still a-Twitter about Social Media: Editors Reveal How the Press Uses Social Media to Generate Story Ideas and Buzz."

This exclusive PR University webinar takes place on Thursday, January 7, at 1PM EST (noon CST, 11AM MST; 10AM PST).

Featured Speakers:

Andrew Dean Nystrom, Senior Producer, Social Media & Digital Platforms, latimes.com

Dan Patterson, Digital Audio Manager, Correspondent, ABC News

Maggie Reardon, Senior Writer, CNET News

Julio Ojeda-Zapata, Consumer Technology Reporter, St. Paul Pioneer Press (circ. 252,055); Author, "Twitter Means Business: How Microblogging Can Help or Hurt Your Company"

Laura Hertzfeld, managing Editor, EconomyStory.org; Contributor, NPR

In just 90 minutes, this exclusive PR University audio conference will show PR professionals how to master social media sites to gain the latest insights into what journalists are writing about and how they and their colleagues are using Twitter and other social media sites like LinkedIn and Facebook. Here's what PR pros will take away from this event:

--  Top Twitter Targets: Which journalists are actively using Twitter, how
    they're using the service -- and how PR pros can successfully interact with
    them quickly and efficiently
--  Twitter Pitch Success Stories: How journalists and PR people have used
    Twitter to generate story ideas and buzz
--  Media Outlets on Twitter: Which media outlets are consistently posting
    links to their online news stories on Twitter
--  Using Facebook and LinkedIn: How journalists connect with sources and
    promote coverage on leading online social networks -- plus how PR can build
    relationships with journalists via these popular channels
--  Twitter Media Monitoring: How to find and contact journalists using
    Twitter and other social media
--  How to track top hashtags and even story trends on Twitter tracking to
    stay ahead of the news curve
--  First Steps: How to get started using Twitter and social media for media
    relations and other essential PR initiatives
--  Essential Twitter Tools: Elements of using Twitter that will make PR pros
    experience of Twitter more useful and valuable
--  Twitch Anatomy: Examples of Twitter pitches that have worked -- and how
    to duplicate their successes in 140 characters or less
--  How Twitter and other social media are changing the online world:
    Examples of stories and trends that happened exclusively as a result of
    Twitter or other social media
--  Crisis Tips: The role Twitter, Facebook and other social media have
    played in how PR people and the media communicate during a crisis
--  Twitter Trends and What's Next: Where social media is going in 2010 --
    and why PR pros must be there if they want to stay on top of emerging PR
    trends
    

For more details go to conference home page.

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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