SOURCE: Joystar, Inc.

June 26, 2007 16:39 ET

Joystar, Inc. Announces Name Change to Travelstar, Inc.

ALISO VIEJO, CA--(Marketwire - June 26, 2007) - Joystar, Inc. (OTCBB: JYSR) announced today the Company's name change to Travelstar, Inc. effective with the opening of trading on Wednesday, June 27, 2006. The new trading symbol will be "TVLS."

The CUSIP number for Common Stock of Travelstar, Inc. will be 89421L 107

William M. Alverson, CEO, stated, "We are uniquely positioned to capitalize on our early mover advantage and brand strength as the premier host travel agency in the travel industry. The virtual travel agency model is expanding rapidly as travel agency owners and individual agents switch from bricks & mortar models to virtual, hosted operations.

"The migration of the existing travel agency community -- which sells billions of dollars of complex travel annually -- combined with the emergence of new entrants attracted to the prospect of owning and operating a home based travel business represents an especially large opportunity for us.

"We are in the beginning stages of leveraging our diverse virtual agent network and strong leisure supplier relationships to create a portfolio of consumer travel brands. Each of our brands will cater to a specific target audience and offer online booking capability for air, car, and hotel and expert travel agent support for complex travel including cruises, vacation packages and group travel."

Our B2B Brand

Joystar Travel Network

We specialize in selling cruises and vacation packages, through a national sales force of over 4000 agents, as well as co-branded and private label travel websites. We provide our agents with the technology, marketing tools, on-demand training, mentoring programs and expert support services so they can concentrate on building their business and creating customer loyalty.

Our B2C Brands

Launched in December 2006, is a comparison shopping marketplace that helps consumers make informed decisions for their leisure travel planning. Similar to what meta search sites offer travelers for comparing air, car and hotel websites, the comparison service is geared to the 60 million Americans who begin their vacation and cruise shopping online, but, because of the price and complexity, prefer to book offline with the help of a live expert. electronically passes consumers' "request for quotes" to the independent travel agencies in its network. Each travel agency in the network operates under the assumption they are competing with other experts in the industry to win the customer's business on knowledge and added-value service.

We are developing a group travel, social networking Website that will offer passionate leisure travelers the ability to share travel reviews, vacation photos and videos, and travel blogs. In addition to the social networking features, the site will offer free tools for members to manage their invitations and responses for small private group travel including family reunions, friends getaways, and corporate incentive travel. It will also offer tens of thousands of group leaders and meeting planners in the U.S. the tools to manage every aspect of the group travel planning process including access to our network of group travel experts.

Travelers worldwide will be able to browse from a database of specialty or "themed" group trips that have been posted by our members and agents. Travelers will be able to search for and join the group trips based on criteria including destination, activity, lifestyle, religion, music, sporting events, charitable organizations and other affinities. The beta site is expected to launch in the third quarter of 2007.

For more information, call 1-888-561-4341, or visit Travelstar's Investor Relations Website at

Contact Information

  • Contact:
    Mike Matsie
    Director, Investor Relations
    Travelstar, Inc.