SOURCE: Joystar, Inc.

September 20, 2006 07:00 ET

Joystar Launches StarBase

Best-of-Breed Customer Relationship Management Tools for Increased Agent Efficiency

ALISO VIEJO, CA -- (MARKET WIRE) -- September 20, 2006 -- Joystar, Inc. (OTCBB: JYSR), one of the nation's largest and fastest growing leisure travel networks and leading seller of vacations and cruises, today announced the launch of new customer relationship management tools designed specifically for travel agents.

From StarBase, the new Client Management section of, Joystar agency members will have access to the leading travel industry Customer Relationship Management (CRM) tools to provide superior, personal service to their clients and effectively market to their clients and prospects.

Sandra D'Arcy, Joystar's Chief Operating Officer, commented, "To stay competitive in today's environment, agents must strive to maintain fierce customer loyalty. The best-of-breed CRM tools we are making available to our members are designed to help them do just that. Our agents can propel their businesses with invaluable customer information and next-generation booking capabilities."

D'Arcy added, "The first product to be fired off the launch pad in StarBase is ClientBase Plus, an easy-to-use, software program that gives our agents instant access to the information they need to build lasting relationships and provide brilliant customer service. They will be able to instantly turn a cruise or a tour promotion into a direct marketing campaign by quickly and easily finding all interested clients and prospects in their database."

Joystar members will be able to:

--  Save time and duplication with Merge to PNR
--  Streamline marketing
--  Be prepared with client's travel histories and preferences
--  Print custom letters and merge to file
--  Manage trip planning process with Res Cards
--  Conduct detailed and personalized database marketing
--  Maintain and track contacts and marketing programs
--  Manage trip details including reservations
--  Manage agent to-do lists
--  Itinerary printing and invoicing
Additionally, the CRM tools in StarBase give Joystar agents the ability to "Live Connect" to Web-based booking engines by seamlessly passing agency login and client data to the supplier booking site and then importing reservation details back into Joystar's database for commission tracking. Agents will be able to Live Connect to third party booking engines including:

Amadeus Cruise

Carnival Cruise Lines             Oceania
Celebrity Cruises                 Princess Cruises
Costa Cruise Lines                Royal Caribbean International
Holland America Lines             Seabourn Cruise Line
MSC Cruises                       Windstar Cruises
Norwegian Cruise Lines
VAX VacationAccess
Adventure Tours                   Funjet Vacations
Air Jamaica Vacations             Future Vacations
Alaska Airlines Vacations         MGM Mirage Vacations
ATA Vacations                     Midwest Airlines Vacations
Club Med                          Showtime Tours
Continental Vacations             Southwest Airlines Vacations
Delta Vacations                   Trans Global Vacations
United Vacations                  Universal Parks & Resorts Vacations
Supplier Booking Engines
Contiki Tours                     Trafalgar
Globus & Cosmos Family            Travel Impressions
Gogo Worldwide Vacations          Pleasant Holidays
Insight Vacations                 Walt Disney Parks and Resorts
All major insurance providers
About Joystar, Inc.

Joystar, Inc. (,, is the one of the nation's largest and fastest-growing leisure travel agency networks and a leading seller of cruises and vacations. The Company sells complex travel products including cruises, vacation packages and group travel through its growing national sales force of virtual travel agents and online affiliates. Joystar offers comprehensive business opportunities that combine innovative technology, marketing opportunities and expert support services to the Company's independent and home-based travel agents. With Joystar, experienced and new travel agents can concentrate on promoting travel and creating client loyalty without the administrative and financial burden of owning/operating a traditional storefront travel agency.

Forward-Looking Statements

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future events or results. Joystar, Inc. disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Please refer to the documents filed by Joystar, Inc. with the Securities and Exchange Commission, which identify important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with our ability to (i) increase revenues, (ii) obtain profitability, and (iii) obtain additional financing, changes in general economic and business conditions (including in the online business and financial information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, risks in connection with acquisitions, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies.

Additionally, forward-looking statements concerning the performance in the travel and leisure industry are based on current market conditions and risks, which may change as the result of certain regulatory, political or economic events, a shift in consumer travel preferences, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.

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