SOURCE: Juice Media Worldwide, LLC

January 15, 2008 14:02 ET

Juice Media Integrates ExactTarget Platform With JuiceMetrIQs™

Integration Empowers Marketers With Ability to Drive More Relevant Email Marketing Campaigns to Customers

SAN DIEGO, CA--(Marketwire - January 15, 2008) - Juice Media Worldwide, a pioneer in on-demand Marketing 2.0 software and solutions, announced the launch of the integration of ExactTarget's email marketing solution with its JuiceMetrIQs™ platform.

http://www.juicemetriqs.com/integrated-email-marketing/

Marketers will now be able to use JuiceMetrIQs™ to facilitate hyper-segmentation that empowers marketers to execute only the most dynamic and relevant email marketing campaigns to customers. The integration provides the ability to effectively aggregate email marketing interaction data from the same business intelligence dashboard that manages their sales and web data to drive ROI.

The ExactTarget-JuiceMetrIQs™ integration provides numerous features and benefits, including:

--  Automated synchronization/log-on of all subscribers and segment
    members between JuiceMetrIQs™ and ExactTarget.
--  Automated retrieval and storage of email send tracking data in
    JuiceMetrIQs™.
--  Extensive charting and reporting of all email interactions in
    JuiceMetrIQs™.
--  Hyper-segmentation in JuiceMetrIQs™ based on customer behaviors and
    preferences.
--  Increased conversions based on email interaction.
--  Improved message relevance.
--  Improved deliverability.
--  Reduced spam complaints.
    

"The future of marketing 2.0 focuses on data aggregation, analysis, and automation, which drives relevancy," said Rick Enrico, President and CEO of Juice Media Worldwide. "JuiceMetrIQs, integrated with great partners like ExactTarget, solves this distributed data dilemma and provides businesses with improved one-to-one behavioral marketing reporting, efficiency and results."

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc./USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and WellPoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

About Juice Media Worldwide:

Based in San Diego, California, with additional offices in Minnesota, Juice Media Worldwide develops JuiceMetrIQs™, a Marketing 2.0 enterprise marketing management platform that is a Software as a Service (SAAS) application. JuiceMetrIQs™ streamlines the marketing process by allowing companies to store customer interaction data (sales transactions, demographics, website data, email addresses, etc.) and segment that information to build relevant targeted marketing campaigns. Customer data is housed in a single data warehouse that is tied to a concise central reporting dashboard. JuiceMetrIQs™ provides seamless integrations with top enterprise vendors from online and offline marketing channels such as Email, Direct Mail, SMS Messaging, and Voice Messaging. JuiceMetrIQs™ empowers marketers with the ability to analyze, maximize, and measure cross channel customer purchase behavior across all distributed marketing channels for greater marketing success.

Juice Media Worldwide is a portfolio company of Petters Group Worldwide, which includes companies such as Polaroid, Sun Country Airlines, and uBid.com. For more information please visit http://www.juicemetriqs.com.

© 2008 by Juice Media Worldwide, LLC. All rights reserved.

Contact Information

  • Contact:
    David Oates
    Stalwart Communications
    (858) 750-5560
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