SOURCE: Jumpstart Automotive Media

September 21, 2006 12:35 ET

Jumpstart Automotive Media Launches Largest Behavioral Auto Channel

Partners With Major Branded Sites, Leading Ad Networks to Behaviorally Serve Ads to In-Market Car Buyers

SAN FRANCISCO, CA -- (MARKET WIRE) -- September 21, 2006 -- Jumpstart Automotive Media has partnered with leading websites and ad networks to launch a Behavioral Auto Channel, which will enable Jumpstart to use behavioral targeting to track and serve ads to in-market car buyers among the largest aggregated distribution base available to auto marketers across various ad networks and high-quality content partners beyond its flagship Jumpstart Network.

Publishers participating in Jumpstart's Behavioral Auto Channel include ValueClick Media (131 million monthly unique users*), Burst Media (92 million), Collective Media (34 million), Comcast.net (14.6 million), FoxNews.com (5.7 million), TVGuide.com (2.8 million) and representation firm Interevco, whose portfolio of sites include Prevention.com (1.1 million), ThirdAge.com (346,000), and Marvel.com (264,000). Each site or network provides inventory to Jumpstart to behaviorally retarget users who have visited the Jumpstart Network (NADAguides, Vehix, Automotive.com, Consumer Guide Automotive, J.D. Power Autos). Jumpstart logs the behavior of over 5 million auto shoppers per month by their navigation behavior, indicating that they are active auto shoppers.

"The Behavioral Auto Channel partnerships greatly enhance the reach we can provide to auto advertisers and allow us to provide solutions to customers seeking conquesting and customized audience segments such as Luxury or SUV shoppers," says Joe Kyriakoza, Vice President, Product Development for Jumpstart Automotive Media. "With auto makers buying up nearly all of the contextual space on most third-party auto sites, contextual conquesting is non-existent, which is why behavioral targeting becomes a valuable tool to help us serve highly relevant ads to car buyers across a vast audience in our channel of sites and ad networks."

"This is the first time a vertical category such as automotive has been organized in a way to bring more value and scale to advertisers," says David A. Yovanno, General Manager, ValueClick Media. "Jumpstart is breaking new ground with this contextual and behavioral offering and with our 131 million unique users, we are pleased to be a cornerstone of its Behavioral Auto Channel."

Jumpstart Automotive Media can now offer auto marketers auto shopper behavioral targeting and Advertiser site re-targeting as part of its behavioral opportunities. It also offers custom segmentation and thorough campaign optimization.

"Jumpstart's behavioral targeting opportunities allow our brands to extend messaging to in-market shoppers to a greater degree than ever before," says Larry Carney, Digital Media Director at MediaEdge. "With Jumpstart we can get very strategic about how we deliver messages to auto shoppers in the short window of time that they are in market."

Jumpstart Automotive Media, Inc. (www.JumpstartAutomotiveMedia.com) partners with leading web publishers to create the Internet's largest and highest quality community of car shoppers. Jumpstart's targeted reach and innovative marketing programs help automotive manufacturers and dealers improve their advertising results and help web publishers achieve a maximum return on their audience. Jumpstart counts every automotive manufacturer and more than one thousand automotive dealers as customers. Key partners include NADAguides, Vehix, Automotive.com, Consumer Guide Automotive, J.D. Power Autos, Google, Yahoo and eBay.

*(all audience numbers are ComScore, except Collective Media which is publisher-supplied)

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