SOURCE: JumpTap

Jumptap

February 10, 2010 09:00 ET

Jumptap Issued Fourth U.S. Patent in Eight Months

Early Market Entry and Investment in Innovation Leads to Large & Fast Growing Mobile Advertising Intellectual Property Portfolio

CAMBRIDGE, MA--(Marketwire - February 10, 2010) - Jumptap, the leading mobile advertising provider, today announced that it was awarded Patent No. 7,660,581 by the United States Patent Office on February 10, 2010.

The patent relates to a computer-implemented method for targeted distribution of sponsored content item of a first or second sponsor to a plurality of mobile communication facilities whose respective users have a common usage history characteristic statistically modeled as a profile associated with the respective users, wherein the profile is identified as a category, wherein advertising of the sponsored content item relates to the category, the method comprising the steps of:

(a)  presenting a category to the first sponsor and the second sponsor;

(b)  receiving a bid from the first sponsor, wherein the bid includes:

     (i)  a selection of the category; and

     (ii) a financial consideration offered for distribution of the
          sponsored content item of the first sponsor to the users
          associated with the selected category;

(c)  receiving a bid from the second sponsor, wherein the bid includes:

     (i)  a selection of the same category as the first sponsor; and

     (ii) a financial consideration offered for distribution of the
          sponsored content item of the first sponsor to the users
          associated with the selected category;

(d)  attributing a priority to the distribution of the sponsored content
     item of the first sponsor over the distribution of the sponsored
     content item of the second sponsor to the users associated with the
     selected category based upon a determination that the financial
     consideration of the first sponsor is greater than the financial
     consideration of the second sponsor; and

(e)  distributing the respective sponsored content item to the plurality
     of mobile communication facilities whose respective users are
     identified by the selected category.

"We were the first company to recognize that information access and content consumption through mobile devices would one day eclipse all other devices, causing a major disruption throughout the entire advertising industry, including both traditional and digital media. Gartner Research predicts that mobile Web access will surpass traditional PC access by 2013," said Jorey Ramer, Founder, Vice President of Corporate Development and a named inventor on the patent. "We invested heavily in developing technologies that best match advertisers to mobile consumers and deliver superior ROI to the various stakeholders throughout the mobile advertising ecosystem."

The patent is one of four issued in less than eight months. Since June 16, 2009, Jumptap has been issued three other patents, Numbers 7548915, 7577665, and 7603360. The company currently has over 70 published patent applications and anticipates receiving additional patents over the coming quarters. Jumptap works with the GTC Law Group, Webb Law Firm, and Strategic Patents, P.C. in conjunction with its patent applications.

"Amidst major market consolidation, our rapidly expanding patent portfolio is producing a clear market differentiation for Jumptap," continued Ramer. "Together with accelerating growth in our core business, our intellectual property is a significant contributor to enterprise value, as well as additional evidence of our achievements in building the long-term, sustainable assets required for a market-leading business."

About Jumptap

Jumptap operates the largest independent premium mobile advertising network in North America and Europe, offering the largest unique user footprint with a penetration of approximately 44 million unique visits a month in the US alone. Flexible solutions offer both managed brand and self service performance campaigns. Jumptap leverages its highly advanced, sophisticated algorithmic engine and unique IP to deliver the best ROI for advertisers and the highest monetization for publishers. The result is a network of mobile websites and applications that combine best-in-class content and services together with highly relevant advertising to create an experience that appeals to the mobile consumer. In addition, Jumptap's tapLink platform allows mobile operators to manage inventory distribution to third-party ad networks, optimize yield across such networks, and provide the best performance for advertisers. For more information, visit www.jumptap.com or follow us on twitter.com/jumptap.

Contact Information