SOURCE: The Justus Clothing Company

August 11, 2008 09:00 ET

Justus Boyz Gets Super Sized in New York City's Times Square District

Special Ad Campaign Launches on CBS Super Screen During "America's Greatest Athletes" Highlights of Champions Performing at the 2008 Summer Games in Beijing

NEW YORK, NY--(Marketwire - August 11, 2008) - The Justus Clothing Company is supersizing its sexy ad campaign for its highly acclaimed JUSTUS BOYZ clothing line on CBS Network's Super Screen located on the Loew's Theatre at 42nd Street, the Gateway to New York City's Times Square. The CBS Super Screen is located under the giant CBS Network classic "Eye" logo directly between New York's busiest bus and subway terminals. According to Times Square Alliance, 1,500,000 impressions are realized at this location daily. The ads will display giant sized versions of the sexy JUSTUS BOYZ models adorned in their JUSTUS BOYZ Sport Hip Briefs and Fitted Trunks.

The ad campaign will debut August 11th in conjunction with the CBS Super Screen's news coverage of "America's Greatest Athletes" and the 2008 Summer Games in Beijing, China and run through September. The ads will run multiple times each hour of operation.

Said Neutron Media's Director of Sales, Clement Charles, "The JUSTUS BOYZ all-American, masculine image is a natural fit for our Athletic coverage. We became aware of JUSTUS BOYZ because of their unique print advertising campaign which features athletic guys looking hot in their underwear. There was one ad in particular which caught our attention showing an incredibly fit guy holding himself straight out and parallel to the ground on a swinging gate to a corral. Our first thought was the photograph must have been created digitally because it didn't seem possible, but it turns out model Chris Whitlow was goofing around while the crew was preparing for another shot and stunned everyone at the photo shoot with his athletic abilities." Adds Justus Clothing Company co-owner, Phil Elam, "It was amazing, the gate was actually moving and Chris held that position like it was nothing!"


The Justus Clothing Company is a privately owned Michigan based corporation owned and operated by Michael Boila and Phil Elam. The company debuted its JUSTUS BOYZ and JUSTUS GIRLZ clothing lines in 2003. Says Phil, "Even in this tough economy we've managed to grow at a very nice pace. We topped last year's total sales in May."

The company began by selling its clothes through its websites, and (each website ending with a "Z") and specialty store locations in Michigan, Illinois, Texas and California. Currently the line is carried in hundreds of stores coast to coast across the United States as well as in select stores in France, England, Spain, Australia, Switzerland, Canada and other countries.

The core of The Justus Clothing Company business is their JUSTUS BOYZ underwear line featuring Sport Hip Briefs, Jocks, Fitted Trunks, Button Fly Boxers, Trunk Briefs and Boxer Briefs. They also carry a variety of shirts, hats and accessories. The company is planning a major re-launch of its JUSTUS GIRLZ line in September 2009.

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