SOURCE: KDPaine & Partners

June 08, 2007 12:19 ET

KDPaine & Partners Adds Nine New Clients

Continues Rapid Growth Rate

BERLIN, NH--(Marketwire - June 8, 2007) - KDPaine & Partners, the Berlin, N.H.-based leader in social media and public relations measurement, has added nine new clients to its roster, including ASPCA, North Country Investment Corp, and GRS Cooperative School District among others. The Berlin, N.H.-based consultancy has increased its revenues 92 percent over last year, thanks to new clients in the technology, non-profit and government sectors. The firms year-on-year growth rate is nearly double last year's 50 percent growth rate, which necessitated the move and expansion in Berlin, N.H. The firm now employs 20 people in Berlin and another three in Kittery, Maine. KDPaine & Partners CEO Katie Delahaye Paine attributes the success to two factors: the excellent work force in Berlin and the growing interest in social media.

"Our leadership and experience in measuring social media is driving the sales growth," said CEO and Founder Katie Delahaye Paine. "We continue to build our traditional media analysis business, but clearly the high growth area for us is measuring blogs and other social media. Our Consumer Generated Media Dashboard (www.cgmdashboard.com) continues to attract strong interest among organizations and PR agencies," Paine said.

While KDPaine & Partners announced its CGM Dashboard in 2006, Paine has been measuring and analyzing consumer-generated media such as a blogs, newsgroups and networking sites since 1995. "My client at Epson asked us to look into measuring consumer-generated media back in 1995. We're still working with them today and now, in addition to newsgroups, we're also analyzing online reviews, blogs and other forms of social media," said Paine.

Additionally, KDPaine & Partners has launched a new division, True North Conversations, to advise clients on how to take advantage of social media and what to do with the social media data once they have it.

"The other key component to our success is the excellent, highly motivated workforce we've found in Berlin." KDPaine & Partners has seen an 80 percent reduction in production costs as a result of its move to the town, which is located in Coos County, just north of Mount Washington.

KDPaine & Partners provides plans, products and services that help PR, public affairs and marketing professionals measure their success, generate marketing research, and make better, more informed decisions for their organizations. In addition, it publishes the first measurement blog, http://kdpaine.blogs.com, as well as the world's only international newsletter entirely devoted metrics and evaluation. http://www.themeasurementstandard.com

Paine launched KDPaine & Partners in March of 2002 and the company has seen steady growth since the first year. Its clients include Fortune 500 companies such as Raytheon, Southwest Airlines, Advanced Micro Devices, U.S. Cellular and Allstate Insurance, as well as non-profit organizations like the American Society of Plastic Surgeons and universities such as Georgia Tech.

For more information about KDPaine & Partners, go to http://www.measuresofsuccess.com.

Contact Information