SOURCE: Winning Brands Corporation

January 22, 2008 13:47 ET

KIND™ Laundry Products Approved for Listing by PRO Group

Naples, Florida Buying Show Provides Launch Platform for New KIND™ Laundry Brand

NAPLES, FL--(Marketwire - January 22, 2008) - Winning Brands Corporation (PINKSHEETS: WNBD) (FRANKFURT: WMU) (www.WinningBrands.ca) reports that its new KIND™ Laundry Products line has been approved for listing and distribution through PRO Group Inc., America's largest independent hardlines group. (www.Pro-Group.com) The mechanism of this approval is the addition of KIND™ Laundry Products to PRO Group's ExtraNet Access system for its 40 participating distributors who supply thousands of independent retailers and utilize the ExtraNet system for product ordering purposes. The listing will become operational with Winning Brands' imminent initial manufacturing of KIND™ Laundry Detergent, KIND™ Fabric Softener, and KIND™ Laundry Stain Remover in sufficient quantities to supply national demand. This production will take place at the Grand Rapids, Michigan facilities of Surefil, LLC.

The announcement was made at the Val-Test Annual Buying Show in Naples, Florida -- a trade event which brings together approved vendors and member distributors -- this year including participation by PRO Group. Voting by attendees placed KIND™ Laundry Products within two ballots of taking the number one spot for the most appreciated new product of the 2008 show. Winning Brands' ability to innovate in the category of domestic laundry products comes in part from its experience with professional garment care through its SMART™ Wet Cleaning System initiatives. SMART™ Wet Cleaning Solutions are used with professional wet cleaning machines to replace the controversial solvent Perchloroethylene, used by a majority of America's dry cleaners. Today's development is significant for Winning Brands because the widespread distribution of KIND™ Laundry Products will provide a meaningful new source of revenue in 2008 to bolster the company's earlier launch of its Winning Colours® Stain Remover. Winning Colours® is an environmentally oriented solvent-alternative that is exceptionally gentle on skin despite its impressive stain removing performance and was the opening volley in Winning Brands' barrage of new eco-oriented cleaning products. Winning Colours® is being positioned to become North America's favourite stain remover in Winning Brands' mission to replace hazardous chemicals in widespread use with safer alternatives.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors®, Winning Colours® and KIND™ are trademarks of Niagara Mist Marketing Ltd. SMART™ Wet Cleaning Solutions is a trademark of Solvent Free Solutions Inc.

Contact Information


  • Information:

    Winning Brands Corporation
    11 Victoria Street, Suite 220A
    Barrie, Ontario L4N 6T3
    News@WinningBrands.ca
    Office Direct (705) 737-4062