KIWI Shoe Care

KIWI Shoe Care

March 23, 2010 11:00 ET

KIWI Camp Dry® Provides Universal Care Tips for Selecting and Protecting Outdoor Recreational Gear

MISSISSAUGA, ONTARIO--(Marketwire - March 23, 2010) -

Editors Note: There are two videos and a photo included with this Press Release.

KIWI Shoe Care, part of the Sara Lee Corporation, (NYSE:SLE), launches today KIWI Camp Dry Heavy Duty Water Repellant in Canada, just in time for spring and summer outdoor living. KIWI Camp Dry Heavy Duty Water Repellant is a heavy duty silicone based water proofing spray that prolongs the life of outdoor and recreational goods. KIWI Camp Dry products have been regarded as "camping essentials" by campers and avid outdoorsmen in the U.S. for many years.

Any outdoor activity that requires specialized gear and clothing can benefit from a KIWI Camp Dry spray treatment. It is regarded as a leading heavy duty water proofer. Campers, boaters and hunters have been using KIWI Camp Dry products for years to water proof gear ranging from backpacks, tents, tarps, sails, and boots to clothing. 

Regardless of the outdoor activity one participates in, everyone can benefit from the following tips, for selecting and water proofing gear, equipment and clothing.

Highlights/Care Tips:

1. Learn as much as possible about the outdoor activity of interest.

2. Determine gear and clothing that will be required.

3. Determine where and when participation will occur, as well as frequency, paying attention to anticipated climate conditions.

4. Match intensity level with a suitable range of quality goods and budget.

5. Treat goods and clothing before first use. Spray bags, tents, golf bags, tarps, boots, clothing and even patio furniture fabric with a layer of spray, using the KIWI Camp Dry Heavy Duty Water Repellent.

6. Let dry for 24 hours and apply another water proofing protection barrier and let cure for at least 48 hours.

7. Clean goods and clothing in between usage and re-treat with KIWI Camp Dry Heavy Duty Water Repellant.

Quote from Anna Silvestri, Marketing Manager, Sara Lee Corporation:

"We have mastered water proofing technologies relied on by many avid outdoor enthusiasts for many years, which is found in the original formulas of KIWI Camp Dry products in the U.S. We saw an opportunity to extend this water proof protection technology to Canadian consumers. Our new KIWI Camp Dry Heavy Duty Water Repellant will offer the same and trusted shield expected from KIWI branded products".


Regardless of the outdoor activity or water proofing application, KIWI Camp Dry is the perfect solution for recreation and home use. KIWI Camp Dry products are available at large national retailers and are priced around $6.99 each. For more information, please visit

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE:SLE) delights millions of consumers and customers around the world. The company has one of the world's best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, Senseo and Bimbo. Collectively, these brands generate approximately $13 billion in annual net sales covering nearly 200 countries. The Sara Lee community consists of 41,000 employees worldwide.

Please visit for the latest news and in-depth information about Sara Lee and its brands, or go directly to for more info on KIWI Camp Dry products.

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