Kraft Canada

Kraft Canada

April 27, 2010 19:05 ET

KRAFT Reinvigorates Its Salad Dressing in Three New Ways to Inspire Canadians to Turn Over a New Leaf

Fresh Thinking, Innovation and Reinvention Serve Up Exciting New Choices

TORONTO, ONTARIO--(Marketwire - April 27, 2010) -

Editors Note: There are two photos associated with this press release.

Kraft is inspiring Canadians to turn over a new leaf and change the way they enjoy salads. As a leading salad expert, Kraft is sharing its fresh thinking with three delicious new ways to dress up your greens: restaurant-inspired Kraft Sizzling Salads entree salad kits are an innovative addition to the grocery aisle; pure Kraft Refrigerated Dressings offer unique recipes and premium ingredients; and the entire Kraft dressing line-up has been reinvented to offer only natural flavours. Finally, your greens are getting the attention they deserve!

"Canadian eating habits are changing and consumers are looking for innovative salad solutions and flavours," said Leisha Roche, Senior Brand Manager, Kraft Canada. "As Canada's leader in salad dressings and the makers of many of Canada's favourites, Kraft has now taken innovation to the next level and combined the ultimate in quality ingredients with convenience to give Canadians even more reason to love their greens."

Kraft Sizzling Salads: Restaurant-Quality Entree Salads in Four Easy Steps

The Canadian Restaurant and Foodservices Association reports that entree salads are the fastest growing category on restaurant menus across the country. Now, Kraft Sizzling Salads take the guesswork out of creating restaurant-quality entree salads in the comfort of your own kitchen. Available in the salad dressing aisle, each Kraft Sizzling Salads kit (SRP $4.29) perfectly pairs a cooking sauce for your chicken with a complementary dressing for your greens. Inspired by some of the most popular entree salads on restaurant menus across Canada, the four delicious varieties – Asian Chicken, Chicken Caesar, Greek Chicken and Southwest Chicken – help you easily toss-up the perfect entree salad for lunch or dinner in just 12 minutes.

Take your salad beyond a simple side with these delicious choices:

  • Kraft Asian Chicken Sizzling Salads kit pairs Teriyaki Ginger cooking sauce with Toasted Sesame Dressing
  • Kraft Chicken Caesar Sizzling Salads kit pairs Cracked Black Pepper Cooking Sauce with Classic Caesar Dressing
  • Kraft Southwest Chicken Sizzling Salads kit pairs Spicy Fajita Cooking Sauce with Barbecue Ranch Dressing
  • Kraft Greek Chicken Sizzling Salads kit pairs Lemon Oregano Cooking Sauce with Mediterranean Feta Dressing

Whether you follow the simple directions for Kraft Sizzling Salads or add a dash of culinary creativity by including your favourite ingredients, your home menu of delectable entree salads is endless. And when life has you on the run, simply enjoy your entree salad in a wrap for a mouth-watering meal on the go. Kraft is making it easier than ever for Canadians to incorporate restaurant-quality salads into their lives at an affordable price.

Pure Kraft Refrigerated Dressings Take a Unique Approach

Kraft is making a bold move into the fresh produce department with a new line of six premium, pure Kraft Refrigerated Dressings, available in Asiago Caesar; Calorie-Wise Asiago Caesar; Raspberry Poppyseed; Barbeque Ranch; Creamy Balsamic and Greek Feta (SRP $3.99). These unique flavours are packed with fine ingredients like extra virgin olive oil, Asiago cheese and aged balsamic vinegars, with no artificial flavours, artificial colours or preservatives. Look for pure Kraft Refrigerated Dressings in the produce section of grocery stores from coast-to-coast.

Kraft Reinvents its Dressings with Only Natural Flavours and More Sustainable Packaging

Leading the industry once again, Kraft is responding to consumer desire for less processed foods by removing all artificial flavours, flavour enhancers and MSG from its entire salad dressings line. This progressive decision means that more than 50 Kraft dressing varieties found in the grocery store aisle will now feature only natural flavours. And, as part of its commitment to the environment, Kraft is introducing more sustainable packaging on all its 250mL and 475mL dressings, with new bottles using 17 per cent less plastic than previous bottles.

About Kraft Foods

The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks, confectionery and quick meals. With annual revenues of approximately $50 billion, the combined company is the world's second largest food company, making delicious products for billions of consumers in more than 160 countries. The combined company's portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Another 70+ brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com) (NYSE:KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.

- make today delicious -

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