SOURCE: Kadient

December 11, 2009 08:00 ET

Kadient Sales Playbook Partner Network Will Drive Greater Sales Force Productivity

The Leaders in Interactive Sales Playbooks Join Forces With Sales Methodology, Messaging and Technology Experts to Empower Sales Organizations

LOWELL, MA--(Marketwire - December 11, 2009) - Kadient, the experts in sales enablement, today announced the launch of their new Sales Playbook Partner Network. The Network brings together different types of sales-focused businesses that can benefit from a company's implementation of Kadient's interactive, CRM-embedded Sales Playbooks.

"The partnerships we are building with well-respected players in the sales enablement space will go a long way to benefit sales teams by bringing all the important elements of successful selling together in one place -- a sales playbook," said Kadient CEO, Brian Zanghi.

The key categories in Kadient's Sales Playbook Partner Network are:

Sales Methodology Partners -- Companies that have designed a sales methodology recognize the benefit of using Kadient's Sales Playbooks as a delivery mechanism to drive consistency and reinforcement of their process throughout their clients' organizations. Current partners include The Complex Sale, CustomerCentric Selling®, Sales Performance International and Baker Communications.

"When I learned of Kadient's approach for driving a sales process, I was immediately convinced that this would be a valuable tool for our clients. Kadient's Sales Playbooks are an obvious vehicle for the Complex Sale methodology that will help the work we do for our clients make even more of an impact on their bottom line," said Rick Page, President of The Complex Sale.

Sales Tools and Messaging Partners -- Companies that create powerful messaging, content and tools for sales teams to use throughout the sales cycle see Sales Playbooks as a way to reinforce these sales tools and messages, across a sales team, on a daily basis. Current partners include Product 180, Partners In Productivity and WhiteboardSelling.

Technology Implementation Partners -- For implementation companies, picking the right partners is essential. In the sales space, it's all about products that drive greater productivity and revenue. CRM implementers in particular see how adding Kadient to their suite of products can increase user adoption and boost sales. Current partners include Astadia and The Meadows Sales Technology Corp.

"Kadient's seamless integration and their Playbooks' delivery of leads, opportunities, and account content, makes them an invaluable tool for salespeople. And beyond the benefit to our clients, this partnership helps us drive greater services revenue," said Blake Wolff, President and Chief Sales Officer

To learn more about Kadient's Sales Playbook Partner Network, contact Rich Berkman, VP of Sales Enablement Strategies at partners(at)Kadient(dot)com.

About Kadient

Kadient helps companies improve sales performance by arming their salespeople with the content, messages, and strategies they need to win at every stage of the customer's buying cycle. Kadient is the only on-demand sales enablement platform that combines Dynamic Sales Content, Sales Playbooks, and Sales Performance Analytics with proven best practices. The result is shorter sales cycles, faster ramp up, and increased sales productivity. To discover what Kadient can do for your sales organization, go to

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