SOURCE: Marketsync

November 17, 2009 07:00 ET

Kadient Turns to Marketsync to Power Intelligent Sales Communications and Improve Sales Velocity

Leading Provider of Sales Enablement Solutions Integrates direcTouch Into Its Own Sales Enablement Processes

KIRKLAND, WA--(Marketwire - November 17, 2009) - Marketsync, the leading provider of advanced multi-channel sales communication solutions, today announced that it has added Kadient to its growing list of customers. Kadient, a leading provider of on-demand sales enablement solutions and best practices expertise, has incorporated direcTouch into its own sales enablement process to improve sales velocity and provide measured insight into the effectiveness and impact of the Company's sales communications.

"At Kadient, we are laser focused on helping salespeople sell smarter," said Richard Berkman, vice president, Sales Enablement Strategies, Kadient. "By using Marketsync direcTouch, we expect that our sales team will be able to reach the increasingly-important C-suite decision makers faster and more effectively than ever before. Because direcTouch is fully integrated with Salesforce CRM, our sales team can now quickly select and deliver approved collateral to their prospects and customers and be guided by workflow-driven follow-up activities that map directly to our Kadient Sales Playbooks."

direcTouch enables Kadient to automate the generation, delivery and tracking of one-to-one correspondence for its sales professionals. direcTouch accelerates sales velocity while ensuring professional, accurate, and consistent communications. With direcTouch, Kadient's salespeople deliver personalized letters, collateral, and other materials to their prospects and customers -- from anywhere, on-demand, with as little as two keystrokes -- while reducing the time spent on these tasks by 80% or more.

"We are honored that Kadient, one of the leaders in the sales enablement market, has selected direcTouch as a complementary component to their own sales enablement process," said Doug Ebstyne, CEO, Marketsync. "In today's environment, empowering individual sales people to quickly and easily drive impactful, consistent and quality sales communications is more important than ever before."

In addition to automating the delivery and follow-up of strategic sales communications, Kadient is also leveraging the power of direcTouch to provide their sales organization with critical data about the effectiveness of their outreach. This information enables Kadient's sales and marketing organizations to focus their efforts on activities that will return the maximum value and business results.

About Marketsync

Marketsync is the leading provider of advanced multi-channel sales communication solutions. Marketsync's flagship product, direcTouch™, is an on-demand service for users that improves response rates from targeted decision makers tenfold through intelligent, automated direct mail, email and voice communications. Highly successful companies including BOK Financial Corp., Egencia, ExactTarget, Kadient, PEMCO Insurance and SIRVA rely on direcTouch to enhance their sales enablement processes, improve sales velocity, and measure the impact and effectiveness of their sales communications. Marketsync is headquartered in Kirkland, WA. For more information, please visit or call 425-814-3900 x122.

About Kadient

Kadient helps companies improve sales performance by arming their salespeople with the content, messages, and strategies they need to win at every stage of the customer's buying cycle. Kadient is the only on-demand sales enablement platform that combines Dynamic Sales Content, Sales Playbooks, and Sales Performance Analytics with proven best practices -- all served up within a Sales Force Automation (SFA) system. The result is shorter sales cycles, faster ramp up, and increased sales productivity. Learn more at

Contact Information

  • Press Contact:
    Gwen Dille
    Headfirst Communications for Marketsync
    Email Contact