SOURCE: Kaltura

November 25, 2008 09:00 ET

Kaltura's Open Source Video Platform Powers Dori Media Group's Novebox.com, the World's First Social Network Dedicated to Telenovela

Novebox Also Features Dori Media Group's New Telenovela Show -- "Amanda O"; Users Can Share, Upload and Edit Rich-Media on Novebox.com, as Well as View, Participate and Even Remix Their Own Episodes of "Amanda O" Using Kaltura's technology

NEW YORK, NY--(Marketwire - November 25, 2008) - Kaltura Inc. (www.kaltura.com) announced today that it has been selected by Dori Media Group ("Dori Media" or "DMG"), the international media company active in the field of television, with a focus on production, distribution, broadcasting and merchandising of Telenovela, to power Novebox.com, the world's first online community dedicated specifically to Telenovela. Novebox also features the new Telenovela, "Amanda O," produced specially for the site.

"In order to launch Novebox and 'Amanda O,' we needed a reliable video platform with interactive capabilities including uploading, remixing, and video management in addition to social network-related features like moderation, rating, multi-lingual support and user-related permissions," said Ehud Levy, CEO of Dori Media Web.

Kaltura worked with Dori Media to create custom video applications to fit their specific needs, based on the Kaltura open source framework. Using Kaltura's open source video platform for video management, creation, interaction, and collaboration, fans can share and interact in rich-media, watch episodes of "Amanda O," and even remix their own episodes -- by mashing up scenes, adding media and choosing alternative endings. During the first stage of its release, "Amanda O" will be made available to viewers in Argentina, Uruguay and Paraguay with other countries to follow.

"It's a real honor to be working with one of the world's largest companies for telenovelas. Dori Media is proving to be a pioneer in its space with their revolutionary concept of an online, interactive show. This is the perfect example of a traditional media company leveraging the Internet to enhance user engagement," said Ron Yekutiel, Kaltura Chairman and CEO. "Kaltura's extensive and flexible video platform is a perfect solution for any site -- large or small. Moreover, in the current economic climate our open source framework and distribution strategy are ideal for spurring innovation, maximizing penetration, and providing best of breed solutions at a fraction of the price of proprietary platforms."

About Dori Media Group

Dori Media Group is an international media group that produces, distributes and broadcasts telenovelas. The group owns approximately 4,300 television hours that it sells to a wide variety of audiences in more than 50 countries. In Israel, Dori Media is the owner of Dori Media Paran and Dori Media Darset, which produce daily series and telenovelas for the Israeli market. It also owns and operates two telenovela channels, Viva and Viva Platinum. In the Israeli market, Dori Media also packages, produces and operates all of the movie channels on HOT cable television and the series channel on HOT Extra. In Indonesia, the company operates the Televiva Vision 2 channel that is devoted to telenovelas and Baby TV Vision 3 for toddlers. The Dori Media Group is controlled by Mapal Communications Ltd. one of the largest media companies in Israel. The group operates from offices in Israel, USA, Switzerland, Argentina and the Philippines. The group is traded on the London Stock Exchange where its symbol is DMG. For more information on Dori Media, visit our corporate website at http://www.dorimedia.com/.

About Kaltura

Kaltura has developed the first open source video platform for video management, creation, interaction and collaboration. Kaltura's platform enables any site to seamlessly and cost-effectively integrate advanced interactive rich-media functionalities, such as searching, uploading, importing, video editing, annotating, remixing, and sharing of video, audio, and photo files. The platform also includes unique collaboration functionalities that allow groups of users to create together, and enables publishers to access and syndicate reusable content across the Kaltura Network of content and to enjoy aggregated hosted video services such as video advertising, professional editing, and DVD printing. Kaltura's free open source code is available for web developers in the form of an extensive Software Development Kit, as well as self-serve packages for publishers in the form of automatic extensions and plugins for leading content management, blogging and collaboration platforms such as Drupal, WordPress, and MediaWiki.

Founded in 2006, Kaltura's management and advisory team includes top notch advertising, marketing, and media executives as well as open source experts and seasoned technology entrepreneurs, including co-founders of ICQ, Cyota, and Destinator Technologies. Since its public launch in September 2007, New York-based Kaltura has won numerous awards and endorsements, including the TechCrunch40 People's Choice award (2007), the Mashable video-sharing 'Open Web' award (2007), a TWS 'top 10' company (2008), an AlwaysOn 'Global 250' company (2008), and one of Esquire Magazine's 'most promising' Web 3.0 companies (2008). For more information, visit http://www.kaltura.com.

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