SOURCE: Kaspersky Lab

November 25, 2008 09:00 ET

Kaspersky Lab Americas' Steve Orenberg Named an Industry-Leading Channel Executive by Everything Channel's "CRN"

Proven Commitment to Channel Earns Orenberg Recognition as One of the 25 Most Influential Channel Leaders

WOBURN, MA--(Marketwire - November 25, 2008) - Kaspersky Lab, a leading provider of Internet threat management solutions, today announced that Steve Orenberg, President, Kaspersky Lab Americas, was named one of the most influential channel executives of 2008 by Everything Channel's "CRN." The annual listing of Channel Chiefs recognizes influential IT channel executives who consistently defend, promote and execute effective channel partner programs and strategies.

Under Orenberg's guidance, Kaspersky Lab has shown exceptional channel leadership in just four short years in the North American market. Tech companies talk a lot about being 100% committed to the channel. Orenberg, and his team at Kaspersky, have proven that commitment by delivering a 100% commitment to the channel with the Green Team channel program.

Kaspersky Lab's commitment to the channel has already received accolades -- most recently having been awarded first place in the Product Innovation category and named as the overall winner in the Client Security Software category in Everything Channel's "VARBusiness" Annual Report Card survey earlier this year.

The Kaspersky Green Team Partner Program is architected with meaningful benefits and support to help differentiate Kaspersky Lab value-added partners and maximize their profitability in selling Kaspersky's products. The foundation of the program speaks to the company's 100% commitment to the channel with its key guiding principles:

--  Kaspersky's 100% pledge to never take a deal direct;
--  Kaspersky's 100% guarantee to bring leads to top-level partners;
--  Kaspersky's 100% commitment to ensure exceptional profitability to
    partners; and
--  Kaspersky's 100% promise to protect partner margins.

The Top 25 Most Influential Channel Executives list recognizes the executives who have forever changed the way the channel does business today and in the future. The list also takes a step in a new and bold direction focusing on innovation, as well as consistency and those overcoming remarkable challenges.


John Marks, President, CEO

JDMi *2008 "VARBusiness" 500 Winner

"Throughout my engagement with Kaspersky Lab I have seen their brand increase and the commitment to the channel enhanced. After having the chance to meet and talk with Steve Orenberg I can see why Kaspersky is gaining share. I believe their technology and strategies are sound and Orenberg's leadership skills are a testament to the Company's success."

Steve Orenberg, President

Kaspersky Lab, Americas

"Partners are the cornerstone of Kaspersky Lab's success and that's something we have never lost sight of. From day one, we knew that our success was linked directly to becoming the finest possible partner ourselves -- doing business with the utmost integrity and honesty, and setting the example of what it really takes to support those companies that represent you in the marketplace. It's an honor to receive this recognition; I am humbled and express great gratitude. It certainly wouldn't be possible without the strong, dedicated team with whom I have the privilege to work with at Kaspersky Lab."

Robert C. DeMarzo, Senior Vice President and Editorial Director

Everything Channel

"The 'CRN' Top 25 Most Influential Channel Executives are individuals that are truly innovating in the channel and helping their companies to grow. We salute Steve and all of these innovative leaders."

The Top 25 were nominated by their individual companies and final selections were made by the editors of "CRN." Winners were announced in the November 24 issue of "CRN." To read about the top 25 most influential channel executives, go to

About Kaspersky Lab

Kaspersky Lab delivers a new standard for protection against IT security threats, including viruses, spyware, crimeware, hackers and spam for home users, SMBs, large enterprises and the mobile computing environment. In addition to Kaspersky's own products, the company's technology is an important anti-malware component inside the products and services of more than 100 of the industry's leading IT security solution providers. Learn more at For the latest on antivirus, anti-spyware, anti-spam and other IT security issues and trends, visit

About Everything Channel (,

Everything Channel is the one-stop-shop for accessing, enabling and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with an unparallel audience loyalty and credibility serving all technology sales channels. Through innovative sales and marketing solutions, Everything Channel arms the sellers of technology with the resources they need to achieve measurable and significant results.

About United Business Media Limited (

United Business Media Limited is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

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