SOURCE: Infusionsoft

Infusionsoft

February 02, 2010 08:00 ET

Kathy Sacks Joins Infusionsoft as VP of Communications

Leading Software Firm in Small Business Growth Hires Top Executive to Head Communications Department

GILBERT, AZ--(Marketwire - February 2, 2010) - Infusionsoft today announced the creation of a Communications department and the appointment of Kathy Sacks as vice president. Sacks brings Infusionsoft more than 15 years of diverse communications experience in marketing, journalism and public relations. Sacks, whose first day at Infusionsoft will be February 8, 2010, will report directly to Clate Mask, CEO and co-founder of Infusionsoft.

"As a company that believes in the power of word of mouth, we're delighted to bring in someone with Kathy's marketing and PR prowess, as well as her tremendous entrepreneurial spirit," said Clate Mask. "Kathy understands our market having been a business owner herself. She is a world-class communications leader with the smarts and leadership to help us take our communications to the next level."

As vice president of communications, Sacks will lead a team dedicated to spreading awareness of Infusionsoft's next-generation email marketing software. Sacks will be responsible for defining and managing Infusionsoft's communications strategies, including planning and execution, public affairs, media relations, executive communications, employee communications and agency management.

"Infusionsoft is a fast-growth company with an incredible product that helps a market I have a special passion for: small business owners. I look forward to working with an inspired leader like Clate and the Infusionsoft executive team," said Sacks. "I'm anxious to help make sure that small businesses know they can turn to Infusionsoft as both a valuable information resource and a powerful tool that can help them grow."

Most recently, Sacks was the founder and principal of Sacks PR, a successful technology PR firm she launched in 2005. Sacks also served as vice president of marketing at iLinc, a web and video conferencing technology company located in Phoenix. Previously, Sacks led marketing and communications for the Arizona Technology Council, helping launch TechConnect magazine. Sacks also served as co-owner, editor in chief and brand strategist for bizAZ magazine, a leading business magazine in Arizona which she sold to Gannett Inc. in 2005.

About Infusionsoft

Infusionsoft helps companies grow fast with targeted email marketing that responds and adapts to customer behavior. Infusionsoft is the first company to combine email marketing and CRM in a single system for a simple and powerful next-generation solution, enabling small businesses to target their marketing like never before. The web-based software also combines e-commerce and powerful automation tools with its intelligent email marketing to deliver a true small business growth suite. The privately held, three-time Inc. 500 company is based in Gilbert, Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital. For more information, visit www.infusionsoft.com.

Additional marketing and small business insight from CEO Clate Mask and the Infusionsoft team can be found on the Infusionsoft blog at www.infusionblog.com, and the Infusionsoft Twitter feed at www.twitter.com/infusionsoft.

Contact Information

  • Contact Information:
    LaunchSquad
    415-625-8555
    Infusionsoft(at)LaunchSquad(dot)com