SOURCE: Harte-Hanks

September 06, 2005 09:00 ET

Kawasaki Motors Corp., U.S.A. Selects Harte-Hanks to Help Drive Relationship Marketing Initiatives

Wholesale Distributor to Improve Customer Management and Maximize Lead Generation

AUSTIN, TX -- (MARKET WIRE) -- September 6, 2005 -- Harte-Hanks, Inc. (NYSE: HHS), a worldwide, direct and targeted marketing company, announced today that Kawasaki Motors Corp., U.S.A. (KMC) has selected Harte-Hanks to help the company enhance customer loyalty and increase satisfaction with the Kawasaki brand by improving customer management and increasing the impact of each customer point of communication. Harte-Hanks will assist Kawasaki to expand its lead generation programs by collecting customer information and delivering sales leads to dealers.

KMC markets and sells at wholesale Kawasaki motorcycles, all-terrain vehicles, personal watercraft, and utility vehicles through a network of more than 1,500 independent retailers, with an additional 8,400 retailers specializing in power products and general purpose engines. KMC and Harte-Hanks are developing a lead management process to convert prospects to owners, and owners to repeat buyers as part of KMC's ongoing customer relationship management (CRM) initiative to meet the needs of customers and prospects better. The two companies also will work closely to increase the effectiveness of KMC customer communications and make the most of each customer "touch point" throughout the process.

"As part of our integrated communications strategy, effectively managing our customer relationships at all points of contact is a top priority," said Paul Millard, CRM coordinator, Kawasaki Motors Corp., U.S.A. "We wanted a strategic partner to help us to create and execute an integrated communications process. Harte-Hanks brought to us the right combination of industry experience and hands-on knowledge of our unique issues and challenges."

Initially, Harte-Hanks will help Kawasaki to improve its customer service experience by creating an integrated contact center to handle inbound calls and assist customers in finding the right product and dealer for their needs. Harte-Hanks will manage Kawasaki's response management, fulfillment and distribution needs as well as qualify and forward leads to appropriate channels for follow-up using the lead management program. The second phase of the engagement is planned to include implementation of Harte-Hanks nexTouch Response Center, a lead management system that will enable Kawasaki's sales and marketing processes to distribute prospect information quickly to dealership sales persons. Harte-Hanks nexTouch also is designed to provide KMC with the ability to query program data at any point in order to make key decisions or measure performance.

"Harte-Hanks has a long-standing reputation for delivering consistent results, and will help Kawasaki meet its CRM objectives by increasing the effectiveness of its customer and prospect communications and maximizing its lead management programs to find customers faster, build more effective relationships, and sell more products and services," said Gary Skidmore, corporate officer and senior vice president, Harte-Hanks, Inc.

About Kawasaki Motors Corp., U.S.A.

Headquartered in Irvine, Calif., KMC is the wholesale distributor of Kawasaki motorcycles, ATVs, watercraft and utility vehicles for sale in the United States, and oversees national sales and marketing programs, as well as professional and amateur racing. More than 1,500 independent Kawasaki dealers serve the greater United States and the brand is known worldwide for its famous tagline "Let the good times roll.™"

About Harte-Hanks, Inc.

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves the return on its clients' marketing investment with a range of services organized around five solution points: Construct and update the database -- Access the data -- Analyze the data -- Apply the knowledge -- Execute the programs. Visit the Harte-Hanks Web site at or call (800) 456-9748.

Harte-Hanks and the Harte-Hanks logo are registered trademarks of Harte-Hanks, Inc.

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