SOURCE: Kefta Inc.

August 07, 2006 09:00 ET

Kefta Raises Bar on Behavioral Targeting With Open Integration for Clients' Online and Offline Data Sources

Companies Can Now Trigger and Target Relevant Site Content, Emails, Off-Site Banners and Layers Based on a Complete View of a Customer's Online and Offline Behaviors

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 7, 2006 -- Kefta, the leader in personalized marketing solutions, today announced the expansion of their Dynamic Targeting solution. Kefta clients can now quickly and seamlessly integrate key offline and online data sources with the Kefta Dynamic Targeting solution, including datamarts, CRM solutions, Web analytics packages, and POS systems. Companies can now use offline data to target and trigger relevant online experiences, including email campaigns, site content and off-site banners, as well as bring critical online behavioral information to bear on offline relationships.

"We've spent six years proving that companies need to focus on providing online consumers with the most relevant experience across all channels, instead of bucketing their efforts into email drops versus site content versus banner campaigns," said Philippe Suchet, CEO of Kefta. "We're continuing this effort by breaking down the barriers that exist between online and offline interactions to help companies provide a totally relevant experience at every customer touch point."

A Kefta client is successfully using this new functionality to seamlessly trigger online experiences based upon offline account information. By incorporating key account details, the organization is able to provide an online experience that speaks directly to the visitor's online needs and expectations while providing a unified experience both online and off. Afterwards, they are able to leverage complete online behavioral information in offline channels. For instance, clients can provide internal teams with full information on site behavior prior to sales and service calls.

This new feature is capable of feeding visitor-based information securely between client data sources and Kefta Dynamic Targeting servers on a bi-directional basis. That is, clients can provide data in real-time to enrich visitor experiences, as well as retrieve and leverage online behaviors of their site visitors back into their key data sources.

Kefta Dynamic Targeting integration features are immediately available to Kefta clients. For more information, contact Kefta at 887-KEFTA 4U in the United States, or 415-391-6881 internationally.

About Kefta

Kefta is the leader in personalized marketing solutions. Global brands, including GMAC, Palm, and Verizon, use Kefta Dynamic Targeting to deliver timely, relevant content to site visitors based on their unique online behavior -- immediately boosting conversion, revenues, and customer loyalty. The hosted Kefta service automatically recognizes and responds to the different needs of Web site visitors, delivering relevant and personalized marketing messages in real-time on Web sites, banners, pop-up windows, and emails. Kefta's Dynamic Targeting solution is rapidly implemented, ongoing maintenance is minimal, and results are immediate. Founded in 2000, the company has headquarters in San Francisco, California. For more information, visit

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    887-KEFTA 4U in the United States, or
    415-391-6881 internationally