SOURCE: Kenexa


December 01, 2009 11:00 ET

Kenexa Earns Two American Design Awards for Company's Rebrand

Company Recognized for Outstanding Achievement in Design of New Marketing Kit and Print Advertisements

WAYNE, PA--(Marketwire - December 1, 2009) - Kenexa® (NASDAQ: KNXA), a global provider of business solutions for human resources, was awarded two awards from American Design Awards for its efforts in rebranding the organization. American Design Awards is a business dedicated to providing fair and ethical platforms for graphic and web designers with varying experience levels and disciplines to compete on, while providing them a global audience to showcase their talents to. The American Design Awards holds two semi-annual contests, and judges each submission on creativity, effectiveness, practicality and ethics.

Kenexa placed first in the Marketing Kit Design category, which included newly branded presentation folders and marketing collateral, and second in the Print Advertisement category, which included the Kenexa Wright Brothers ad that visualizes the new brand positioning formula i X e = s.

The new brand, released June 1, 2009, includes a complete overhaul of all marketing materials, signage, advertising and communications. The new brand is based on helping companies identify the right individuals and create the right environments to enhance individual and organizational performance.

Kenexa is the only company in the HR marketplace that has the tools, services and technology to multiply business success. Kenexa's formula for business success, i X e = s, requires two elements -- the individual and the environment. Kenexa believes that when you multiply the right individual by the right environment, success is inevitable. The multiplication sign in the formula for success is the secret to unlocking human potential. It is the factor that separates Kenexa from every other company in the marketplace. While other companies have solutions that affect the "i" or the "e," only Kenexa can multiply them to maximize business outcomes. One of the ways the company delivers on the "X" is through Extreme Service.

"We are honored to be recognized by American Design Awards," said Rudy Karsan, CEO, Kenexa. "These awards are a tribute to the talent and expertise of our marketing group. The new rebranding effort underscores Kenexa's broader mission statement of transforming the global workforce. With Kenexa's rebrand, we want to communicate clearly that our goal is to help put people around the world in the right jobs, and to create work environments that maximize their potential. We know that when people are in jobs they love and in environments that maximize their potential, they are not only more productive employees, they are more productive individuals."

All entries are judged independently taking into account experience level and date of design. Other variables including popularity of client, name of design firm and other accolades previously attained are not considered, ensuring a fair and balanced competition.

About Kenexa

Kenexa® provides business solutions for human resources. We help global organizations multiply business success by identifying the best individuals for every job and fostering optimal work environments for every organization. For more than 20 years, Kenexa has studied human behavior and team dynamics in the workplace, and has developed the software solutions, business processes and expert consulting that help organizations impact positive business outcomes through HR. Kenexa is the only company that offers a comprehensive suite of unified products and services that support the entire employee lifecycle from pre-hire to exit. Additional information about Kenexa and its global products and services can be accessed at