July 31, 2008 09:00 ET

KidZui, The Internet for Kids, Launches KidZui Seal Program to Acknowledge Great Family Content on the Internet

KidZui Site Seal Recognizes Sites That Meet Kid-Appropriate Editorial Standards; KidZui Support Seal Lets Parent and Family Sites Spread the Word About KidZui; Two Major Children's Summer Movie Releases Among the First to Sign Up

SAN DIEGO, CA--(Marketwire - July 31, 2008) - KidZui, The Internet for Kids (, has launched the KidZui Seal Program to recognize Web sites that meet high editorial standards for family content and that support KidZui's mission of bringing the Internet to all kids in a fun, safe and engaging way.

The KidZui Site Seal lets parents know that all content on a Web site has been carefully screened and approved by KidZui's editorial team. Once approved, the Web site is immediately included in KidZui and can display the KidZui Site Seal, demonstrating to visitors that it is family-friendly and kid-fun.

The KidZui Support Seal is designed for family-oriented Web sites that support KidZui's mission of a fun and safe Internet for kids and would like to recommend KidZui to their visitors.

Designed for kids age 3-12, KidZui is a free revolutionary new Web browser and online service that offers access to the best Internet content for kids -- more than 800,000 kid-friendly Web sites, videos and pictures. All content in KidZui has been reviewed and approved by the editorial team of trained and compensated educators and parents.

"As the Internet for kids, KidZui fosters a safe virtual playground where kids are free to learn and explore engaging and fun content," said Cliff Boro, chairman and chief executive officer of KidZui. "We have become known for our rigorous editorial program, so when parents surfing outside KidZui see the KidZui seal, they will know immediately that a site is kid-appropriate. We also truly appreciate the many Web site publishers who support the KidZui cause."

The process

To receive the KidZui Site Seal, Web sites must pass KidZui's stringent editorial process that includes: content elimination by computer algorithms, personal investigation by KidZui trained editors, and categorization of content topic and age classification. One-hundred percent of the site needs to pass the editorial process in order to receive the KidZui Site Seal.

When a company submits its site for approval, an email notification of the status will be received within days. Sites that have already been KidZui-approved can also register to add the seal to their website.

Those wishing to display the Support Seal will also receive a prompt response from the KidZui staff containing the necessary instructions.

Among the first Web sites to earn KidZui's Site Seal are educational sites and, and entertainment sites,, the site of the children's movie "IGOR," and, the site of the children's movie "Space Chimps."

To register your website for the KidZui Seal Program, visit

About KidZui

KidZui, The Internet for Kids, is a revolutionary new free browser and online service that lets kids aged 3 to 12 enjoy the power and promise of the Internet in a fun, safe and engaging way. KidZui features more than 800,000 Web sites, videos and pictures categorized by topic and reviewed for age-appropriateness according to strict editorial guidelines. Built from the ground up for kids, KidZui encourages and rewards curiosity and learning, and keeps parents in touch with their kids' online activities. KidZui is funded by Maveron, Emergence Capital Partners and First Round Capital. KidZui is available at