July 10, 2014 09:00 ET

Kii Launches KiiReferral to Increase User Acquisition for Mobile Apps and Games

Currently in Beta, KiiReferral Empowers Mobile Developers to Promote Apps Through Social Sharing and Referral Tracking

SAN MATEO, CA--(Marketwired - Jul 10, 2014) - Kii, an end-to-end mobile backend provider, today launched a beta release of its new feature, KiiReferral. Currently available on iOS, the new beta release is an extension to Kii's backend platform functionality, giving mobile app developers the ability to easily add social sharing and referral tracking to their apps in a matter of minutes.

KiiReferral helps developers increase downloads by making apps more viral among social media users. For example, mobile game developers can immediately drop in the KiiReferral framework and easily allow users to share their game within social networks. The framework includes an SDK along to easily implement the full functionality in just a few lines of code. In addition, developers can introduce creative triggers such as rewards and incentives to accelerate app conversions and downloads.

"Whether you are an enterprise or a garage business, getting your app to the users is a challenge. KiiReferral is designed to provide a better way to promote apps through social media and referrals," said Masanari Arai, CEO of Kii. "Usually it can take weeks to implement such a system, but now developers can set up social sharing and referral tracking within minutes. Our Kii developer portal also includes a real-time dashboard showing number of shares, clicks and conversions over time, allowing developers to easily test the feature."

The beta release of KiiReferral includes the framework that extends the functionality of Kii's backend platform. Developers can:

  • Track statistics including shares, clicks and conversions in real-time;
  • Allow users to share the app with configurable messages to their social networks;
  • Encourage referrers' friends to download the app and reward the referrer for conversions;
  • Trigger events when conversions occur, i.e.) give bonus points, extra features and more
  • Track conversions on a user-level via the SDK;
  • Generate campaigns and referral links from the developer portal.

KiiReferral is available in the developer portal at The release is hosted on Kii's Github page which includes full guides, documentation and instructions for adding the framework to the app. It also comes with server extensions to augment the core functionality as well as a full sample app to get up and running quickly. You can learn more at

About Kii
Kii is focused on addressing the high-performance demands of innovation in the connected world with end-to-end backend platform optimized for enterprise applications, mobile games and the Internet of Things (IoT). Businesses of all sizes are able to build, test, deploy, optimize and acquire users from a single integrated platform to accelerate time to market. Trusted by the world's largest mobile carriers, Kii currently serves 260M+ end users worldwide. Kii has offices in San Mateo, Calif., Tokyo, Japan, Hong Kong and Shanghai, China. For more information, follow @KiiCorp or visit

Contact Information

  • Media Contact:
    North 6th Agency, Inc. (For Kii)