Kinder Bueno

Kinder Bueno

October 06, 2009 13:37 ET

Kinder Bueno Reveal a New Social Trend-the Accessorista

LONDON, UNITED KINGDOM--(Marketwire - Oct. 6, 2009) -

Editors Note: There is a photo associated with this Press Release.

A new social group of young, fashion-conscious women is emerging from the economic downturn - the accessorista, women who accessorise and recycle their wardrobes with every season.

Recent Kinder Bueno research has revealed that women have become a lot more money conscious when buying for the new season. They are still shopping and buying into current trends, but in a different way - buying smaller treats, accessorising and bargain hunting rather than purchasing whole new outfits for their wardrobes.

And it's not only the average UK women who are becoming accessoristas; some of Hollywood's elite have tapped into this new social trend. Ashley Tisdale, Lindsay Lohan and even Victoria Beckham are all celebrities who have been snapped wearing the same outfit over again, but updating with new accessories.

Knowing how much girls love their accessories, Kinder Bueno is offering you for 100 days the chance to win your very own must-have designer bag in a daily prize draw. Running until December 2009, participants simply need to log onto www.bueno-designerbag.com to enter the free prize draw and win a little bit of what you fancy!

In a UK survey of 2,000 women, Kinder Bueno also found that:

- Nearly a third of women polled feel that they are much savvier with their money now when shopping and tend to buy investment accessories rather than trend led accessories.

- Shoes are the most common treat, closely followed by jewellery, handbags and hair accessories.

- Nearly 60% of women polled revealed that they tend to treat themselves when they need a positive boost.

- And this spending is doing wonders for self esteem and positivity too - when asked "how does buying a little bit of what you fancy make you feel" - 60% said it boosted their confidence, enhanced their well being and mood and felt good because they had only spent a small amount of money, yet had a whole new outfit.

- On the whole, accessorista's are saving Pounds Sterling 127(i) - enough to put towards a new Hermes scarf, Jimmy Choo leather clutch or Miu Miu ballet pumps.

Kinder Bueno's Vanessa Kennedy said: "The emergence of the accessorista comes as shoppers are becoming more conscious about revamping their wardrobe and instead opting to treat themselves with smaller, less expensive pieces in order to revamp their look. It seems to be working and having a positive impact on their confidence and purse. It seems a little bit of what you fancy is good all round! So we're thrilled to be giving our consumers an opportunity to win their very own designer bag, an accessory we know they'll love!'

Kinder Bueno Chocolate bars have been present in girls' handbags since 2001, with their mouth watering combination of creamy filling, light crispy wafer and delicious chocolate.

What's more, with two different types of Kinder Bueno to choose from, one wrapped in smooth milk chocolate and the other covered in a delicious white chocolate with cocoa sprinkles, you've got twice as much choice when you want to treat yourself!

Notes to Editors:

- (i)Average figure over 1 year

- Figures taken from a Onepoll survey polling 2,000 women across the UK.

- For further information, go to bueno-designerbag.com

- Win a designer bag runs from now until 9th December 2009

- www.ferrero.co.uk

To view the photo associated with this press release, please visit the following link:

http://www.marketwire.com/library/20091006-kinder_bueno_800.jpg

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