SOURCE: Kingsbridge Marketing Partners

January 16, 2008 13:42 ET

Kingsbridge Marketing Partners Named Exclusive Data Provider for the Hispanic Yellow Pages of America

Kingsbridge to Serve as National Data Provider for Publisher of Hispanic Business Yellow Page Directories

CALABASAS, CA--(Marketwire - January 16, 2008) - Kingsbridge Marketing Partners, serving direct marketers as an industry-leading list provider, has been selected by Hispanic Yellow Pages of America, Inc. (HYPA) to serve as its national data provider, it was announced by Kingsbridge CEO Scott Millar.

HYPA provides a nationally branded service for the development of advertising opportunities within the Hispanic marketplace. Headquartered in Chicago, HYPA publishes Hispanic yellow page directories in Arizona, Colorado, Idaho, Illinois, Nevada, Oregon, Utah, Washington and Wisconsin, reaching over a million Hispanic households. HYPA's directories go beyond traditional yellow pages offerings by providing in-depth community information and other vital bilingual, bicultural infrastructure.

In order to ensure the most qualified prospects, the Calabasas, California-based Kingsbridge Marketing Partners will apply its proprietary list-creation systems that mines data through the industry's most rigorous number of measurable fields. At the heart of the Kingsbridge list system is the agency's Address Verification Technology. An exclusive in-house technology designed specifically for direct marketers, Address Verification Technology makes certain that each vetted record is deliverable to every business.

"Comprehensive and community-driven, the Hispanic Yellow Page directories published by HYPA enrich the lives of Hispanics in the U.S. while offering advertisers leading, targeted, solutions. We are proud to join this impressive organization to apply our state-of-the-art data technology to build potential advertiser lists of targeted businesses within each of the directory's cities," said Millar.

"We were immediately impressed by Kingsbridge Marketing's innovative and proven approach to list building and enhanced list hygiene. After carefully surveying top list companies, we concluded that Kingsbridge was the obvious choice to handle our campaign. We look forward to working with Kingsbridge and its staff of recognized list marketing professionals," said Butch Baudhuin, Vice President of Finance and Operations for HYPA.

About Hispanic Yellow Pages of Ameerica, Inc.:

Hispanic Yellow Pages of America, Inc. (HYPA) is a portfolio company of Hispania Capital Partners, LLC (HCP). HYPA is financially backed by HCP and formed by several prominent Hispanic publishers for the purpose of building and operating Spanish-language yellow pages directories across key U.S. Hispanic markets. It currently publishes 23 annual directories in nine states. HYPA's directories go beyond traditional yellow page offerings by providing in depth community information and other vital information via supplementary Spanish directory products.

About Kingsbridge Marketing Partners:

A list creation and management company established by a team of senior direct marketing industry executives, Kingsbridge Marketing Partners brings its state-of-the-art list development technologies to a diverse roster of direct response and direct marketing clients. The company's list creation and database management is powered by a proprietary technology developed entirely in-house. Capable of handling any file size, the Kingsbridge Multiple Database Management System has no limitation on the number of files that can be accurately secured and managed when merge purging into one master database; applies vigorous data enhancement and hygiene qualification measures on every postal record, runs every single telemarketing record through the Do Not Call List empowering telemarketing clients with the ability to target their markets with the utmost in confidence and certainty; updates the Do Not Call list bi-monthly; and updates the increasing number of new area codes in three different ways: a) Update current splits; b) Update Bad Area Code/Prefix Combination; c) Use Zip Code to correct all area code. The company's multi-field filtering process ensures a more efficient Direct Marketing Campaign; its assimilation of several major databases and exclusive opt-in/internet generated data allows the company to update data in industry; and its Address Verification Technology allows clients to experience a higher deliverability and an increased savings in postage costs.

Contact Information

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    Steve Syatt
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    (818) 907-5929