SOURCE: Kirusa


November 11, 2009 07:46 ET

Kirusa Launches Online Consumer Corner for the Voice SMS User Community

Mobile Subscribers Across the World Get a One Point Information Site for Voice SMS

NEW PROVIDENCE, NJ--(Marketwire - November 11, 2009) - Kirusa, the world's leading vendor of Voice SMS and a leading developer of mobile value added services, today announced the launch of Consumer Corner, an online site for information and resources on Voice SMS.

Kirusa's Voice SMS Consumer Corner ( provides mobile subscribers with information on the Voice SMS service being offered by their carriers across the globe. The Consumer Corner includes information on how to send and retrieve Voice SMS messages, the cost of the service, and the availability of additional Voice SMS features at each mobile carrier. This initiative has been taken to empower the mobile subscriber to get information from a single site, as well as to provide a forum for the users to ask questions, and to voice their opinion on Voice SMS and its myriad features. The site not only enhances the user's Voice SMS experience but is also an informative medium for non Voice SMS users. Mobile subscribers can register on the consumer corner to gain access to information, and to be informed about updates to the service.

The site will include blogging capability where industry leaders on Voice SMS and value added services can interact with the Voice SMS user community, exchanging ideas and resolving challenges, through blogs and blog posts.

Benefits of the site to Voice SMS User Community:

--  One stop information point for Voice SMS
--  Users can register with their mobile numbers and carrier.
--  Users get access to carrier specific information on how to use the
    Voice SMS service, and how much it costs.
--  Users can present their ideas for product enhancements
--  Users can post queries and voice opinions on Voice SMS
--  Users can be informed about updates to the service

Voice SMS allows the subscribers to send messages by voice, eliminating the need to type. It enables the subscribers to communicate faster, easier, and with added personal touch by conveying emotions, to their friends, relatives and colleagues. The Voice SMS service has achieved a vast acceptance across the globe for its benefits in surpassing the limitations of text messages.

Mr. Lloyd Mathias, Chief Marketing Officer of Tata Teleservices, said, "This is an admirable initiative from Kirusa and is a very useful resource for the Voice SMS user community across the world. I am certain that such an initiative will be very well accepted by the mobile customers and developers alike. In today's digitally connected world, online forums and blogs are a MUST HAVE to keep a close watch on consumer psyche and develop 360 degree feedback mechanism."

Commenting on the launch of the consumer corner, Dr. Inderpal Singh Mumick, CEO and Founder of Kirusa, said, "With Voice SMS deployments at over 50 carriers, majority of them with Kirusa, we are investing in an initiative to bring the Voice SMS user community from around the world on one platform and provide them a richer end-user experience for Voice SMS. The idea is to give the Voice SMS user community a one stop solution for sharing their queries and feedback. For our carrier partners, the consumer corner will further strengthen the value of Voice SMS and improve customer care for their subscribers."

About Kirusa

Kirusa is the world's leading vendor of Voice SMS and a leading developer of mobile value added services. Kirusa's solutions include the hugely successful KV.SMS™, the world's most advanced "Voice SMS" solution that has been selected by more than thirty carriers around the world. Kirusa Voice SMS enables mobile subscribers to send messages by speaking. A user dials * followed by the recipient's number and speaks a short message. The recipient gets an SMS notification from the sender and can dial a number in the notification to directly access the spoken message. Kirusa's solution works on all handsets and on all networks, and offers the industry's most intuitive user interface, with features such as DirectListen™ for direct access and reply to messages, Speed Codes™ for quickly sending messages, group messaging, mobile number portability, background music, interconnection, international Voice SMS. KV.SMS can be deployed in a matter of weeks, and its rapid user adoption has led to explosive revenue growth for Kirusa's customers. Kirusa offers an exchange service for interconnection of Voice SMS messages between carriers, and is pioneering a suite of applications that touch mobile users through voice. Kirusa has partnered with Qualcomm to deliver a Brew client for sending and receiving Voice SMS messages. Kirusa solutions are built on Kirusa's patented and patent pending technology and its highly reliable and scalable multimodal platform. The platform enables carriers to cost effectively deploy additional revenue generating applications such as messaging, search, information, and entertainment. Kirusa's solutions are used by mobile subscribers millions of times daily. Kirusa has been recognized as one of top 100 technology companies by Silicon India for years 2007 and 2008, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has sales offices in three continents, with research and development facilities in New Delhi and in Bangalore, India. 'Kirusa Voice SMS,' 'DirectListen™' and 'Speed Codes' are trademarks of Kirusa, Inc. For more information, please visit

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