SOURCE: Backchannelmedia


December 08, 2009 08:00 ET

Knology Signs Agreement to Provide Lead Market for Backchannelmedia Clickable TV™

Knology Becomes First Cable TV Provider to Implement Backchannelmedia's Interactive TV Service

SUMMIT, NJ--(Marketwire - December 8, 2009) - Knology, Inc. (NASDAQ: KNOL) today announced that it has signed an agreement with Backchannelmedia to implement its Clickable TV service on its state-of-the-art digital cable network. Clickable TV allows viewers to "bookmark" TV programming and advertisements of interest for review at their leisure.

Viewers who choose to use Clickable TV will see small, non-intrusive icons at the bottom of their TV screen during "Clickable Moments™," which are opportunities for the viewer to click a button on their remote control to "bookmark" content to their email or secure Web portal. Unlike conventional cable RFI ("Request For Information") services, Clickable TV uses a completely electronic response loop that connects the viewer directly to a specific location on the advertiser's web site. Clickable Moments can be inserted into both advertisements and programming.

Knology is providing the lead market for Backchannelmedia, joining four broadcast television station ownership groups and a small group of individual television stations in the northeast. The Clickable TV service is scheduled to launch in the second quarter of 2010 to digital subscribers in the Montgomery, Alabama market.

Clickable TV will be provided free of charge to Knology digital subscribers, and does not require any additional remote control, consumer home equipment or professional installation in subscriber homes.

The new advertising inventory of Clickable Moments allows Knology (and TV stations carried by Knology) to sell Clickable Moments to advertisers on a "per click" basis in addition to impression-based TV commercials. A new clickable content inventory links television content of interest to the Web, providing a useful and convenient service for TV viewers.

"Knology is committed to offering its customers enjoyable and useful broadband services. Clickable TV provides a potential new revenue stream to Knology without increasing consumer costs, and provides Montgomery customers the entertainment value and convenience of interactive programming and advertisements. We look forward to working with Backchannelmedia as well as the advertisers and broadcasters in Montgomery to make this a valuable service for Knology customers," said M. Todd Holt, President and Chief Financial Officer of Knology, Inc.

"The success of Clickable TV relies on the support of companies like Knology to introduce this technology to viewers," said Backchannelmedia Chairman and CEO Dan Hassan. "Knology is taking the lead in the cable industry and deploying interactive technology that will benefit both its subscribers and advertisers."

About Knology, Inc.

Knology, Inc., headquartered in West Point, Georgia, is a leading provider of interactive communications and entertainment services in the Southeast and in the South Dakota region. Knology serves both residential and business customers with one of the most technologically advanced broadband networks in the country. Innovative offerings include over 200 channels of digital cable TV, local and long distance digital telephone service with the latest enhanced voice messaging features, and high-speed Internet access, which enables consumers to quickly download video, audio and graphic files using a cable modem. Knology's fiber-based business products include Passive Optical Network (PON), which supplies IP architecture with segmented voice and data bandwidth, and Managed Integrated Network Solutions (MATRIX), an integrated IP-based technology which converges data and voice. For more information, please visit

About Backchannelmedia

Backchannelmedia, Inc. ( was founded in 2000 in Boston, Massachusetts and in 2009 expanded to Summit, New Jersey. Backchannelmedia has developed Clickable TV, a technology that allows the viewer to forward or "bookmark" their interests from TV to the Internet. Backchannelmedia's patent pending technology can be deployed in consumer electronics equipment, TV sets, over the air digital broadcast receivers, cable, satellite and fiber provider networks, as well as switched digital video networks. Backchannelmedia has also reached agreements to deploy throughout all LIN Television, Gray Television and Fisher Communications television stations.

Contact Information

  • Knology Contact:

    M. Todd Holt
    President and Chief Financial Officer
    Knology, Inc.
    (706) 645-8752

    Backchannelmedia Contact:
    Eric Martin
    Vice President, Marketing
    Backchannelmedia, Inc.
    86 Summit Ave, 4th Floor
    Summit, NJ 07901
    (908) 608-4798 ext. 217