SOURCE: Havas Worldwide

Havas Worldwide

December 02, 2009 15:02 ET

Kofi Annan's Tck Tck Tck Campaign From Havas Worldwide Delivers More Than 10 Million Signatories for Copenhagen Climate Talks (COP15)

Campaign Leads the Charge in Driving Global Leaders to Act in Copenhagen

NEW YORK, NY--(Marketwire - December 2, 2009) - In by far the biggest and most broad-reaching petition in the run-up to the U.N. Climate Change Conference beginning on Monday in Copenhagen, Kofi Annan's Tck Tck Tck campaign will surpass 10 million digital pledges of support this week. Calling on world leaders to attend the Copenhagen summit and deliver a just agreement since its official launch on June 26, the Tck Tck Tck campaign (www.tcktcktck.org and www.timeforclimatejustice.org) has become a massive global petition raising awareness about climate change.

Its supporters, the Climate Allies, include Desmond Tutu, Bob Geldof, HRH Charles the Prince of Wales, Ted Turner, HRH Prince Willem-Alexander, Muhammad Yunus, Tavis Smiley, Jamie Burke, Mary Robinson, Mélanie Laurent, Marion Cotillard, Yannick Noah and many more. The campaign also includes the first-ever global digital music petition in the form of a remake of Midnight Oil's "Beds Are Burning" created by music company and record label The:Hours.

"Climate change is real, and it is happening now" has been Annan's mantra in 2009. "It is having a severe impact on the lives of millions of people around the globe today," he said. "But its victims are primarily those who are the least responsible for climate change and have minimal resources to cope. The purpose of Tck Tck Tck is for the public to get world leaders to agree to a just and binding agreement at the U.N. Copenhagen conference next week."

"We deliberately created this campaign open-source, so that everyone everywhere in the world could take part and have a voice in Copenhagen," said David Jones, global CEO of Havas Worldwide. "The Tck Tck Tck campaign has been taken up by virtually every country in the world and has clearly played a key role in raising awareness and in demanding that world leaders attend Copenhagen. The U.K. government issued a statement in direct support of the campaign, and others have followed. Getting more than 10 million digital pledges has been a huge accomplishment from everyone involved and is testament to the depth and breadth of concern on this most vital of issues. I'm glad we've all been able to help and believe it's tangible proof of how we in the creative industries can create positive change. The first country to show support and use Tck was actually China with WWF at the Beijing City Gate, and the Chinese government's pledge is a very strong opener."

The U.K. government called on top U.K. business leaders to both support and promote the Tck Tck Tck campaign. Ed Miliband, U.K. climate and energy secretary, said: "Governments have to show leadership to get the deal we need at Copenhagen. But we also need all parts of society to show it matters to them. I welcome the Tck Tck Tck campaign. With all to play for, the campaign can help ramp up global pressure for the best possible climate deal in Copenhagen." Lord Mandelson, U.K. business secretary, said: "Britain's world-class businesses are global leaders in low-carbon manufacturing. The Tck Tck Tck campaign is an excellent catalyst for galvanizing support from the sector and leading the way toward a low-carbon economy." And Ben Bradshaw, U.K. culture secretary, said: "A global climate deal isn't just an issue for environmentalists but for everyone in Britain. Our media sector is often at the forefront of global change and innovation, and because of its almost unparalleled influence both here and overseas, I hope it can pledge its support to the Tck Tck Tck climate campaign."

Tck Tck Tck has managed to obtain global support from not only world leaders but also key businesses around the world. The likes of HSBC, Google, Kraft, Apple, Volvo, YouTube, National Magazines, Canal +, Virgin Radio, The Atlantic and USA Today have all joined as allies in the effort to raise awareness of climate change and climate justice.

Tck Tck Tck, created by Havas Worldwide, was also adopted by the Global Campaign for Climate Action (GCCA) and is the communication spearhead for the Global Humanitarian Forum, which is an independent foundation led by Kofi Annan in Geneva, Switzerland. The Forum works to increase awareness on the human face of climate change -- as opposed to emissions or purely environmental aspects -- and to boost support to vulnerable populations worst affected by climate change.

About Havas Worldwide
Havas Worldwide is the main business unit of Havas (Euronext Paris: HAV.PA) and is one of the world's largest global advertising and communications services groups. Havas Worldwide incorporates the Euro RSCG Worldwide network as well as agencies with strong local identities, including Arnold in the United States, the U.K. and Italy; H and W&Cie in France and Palm+Havas in Canada. The network offers a broad range of communications services, including traditional advertising, interactive marketing, direct marketing, corporate communications, sales promotion, design, sports marketing and public relations.

Havas employs approximately 14,700 people. Find more information about Havas on the company's website: www.havas.com.

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