SOURCE: TerraCycle; Kraft Canada

TerraCycle; Kraft Canada

November 24, 2009 09:10 ET

Kraft Canada & TerraCycle Partner to Bring Sponsored Upcycling Program to Canada

Company Partners With Toronto-Founded Firm to Help Reduce Packaging Waste

TORONTO--(Marketwire - November 24, 2009) - Kraft Canada today announced a new partnership with TerraCycle Inc., the pioneering upcycling company, started by Toronto-native Tom Szaky. TerraCycle takes packages and materials that are challenging to recycle and turns them into affordable, high quality merchandise. The partnership will create a new Canadian program for groups to collect used packaging. And with a monetary reward as an added incentive to recycle, the program supports schools, community groups, charities and non-profits across the country.

Kraft Canada will become the first major Canadian business to sponsor a program of this kind. Building on the success of the partnership in the US, Kraft Canada and TerraCycle hope to replicate a similar program in Canada.

Several Kraft Canada brands -- Kool-Aid Jammers and Del Monte beverages; Mr. Christie's Snak Paks and other Mr. Christie cookies and crackers; and Back to Nature nuts and trail mixes -- will be sponsoring collection efforts. Every participating TerraCycle Brigade will receive a two cent donation for every piece of packaging a location collects and returns to TerraCycle.

"Kraft Canada is proud to partner with TerraCycle to create an end-of-life solution for select packaging that is not currently recyclable in the existing municipal programs," says Jonathan Ingram, Director, Procurement & Sustainability, Kraft Canada. "TerraCycle's model of rewarding "brigade teams" with a donation towards their non-profit organization, school or a charity of their choice is a novel way of encouraging people to collect packaging that would otherwise have been sent to landfills. We hope the program will engage and educate people on the importance of recycling."

TerraCycle Brigade programs do much more than just divert packaging waste from going to landfills. They also help to raise consumer awareness about environmental responsibility by encouraging people to rethink 'what is waste.' TerraCycle is making it simple for consumers to lessen their impact on the environment.

How a Brigade Works

Kraft Canada is currently sponsoring three TerraCycle Brigades. A community group or a school signs up with TerraCycle ( to establish a Brigade location. Then, the group collects used drink and snack packaging and sends them to TerraCycle for "upcycling" into eco-friendly products like backpacks, tote bags and pencil cases. TerraCycle donates two cents per pouch or package collected. This donation can be directed to any non-profit organization (schools, charities, sports teams) including their own organization. In addition, there are no costs to join and all shipping costs are paid.

--  The Drink Pouch Brigade collects used Kool-Aid Jammers and Del Monte
    beverages drink pouches.  The used pouches are returned to TerraCycle and
    sewn into tote bags, handbags and other durable items that will be
    available in mid-2010 at select Canadian retailers.
--  The Cookie/Cracker Wrapper Brigade collects used Mr. Christie's Snak
    Paks and other Mr. Christie cookies and crackers wrappers (including
    new Kraft Dinner Crackers Snack Packs).  TerraCycle will use proprietary
    technology to fuse the wrappers together into sheets of waterproof fabric,
    which then can be made into umbrellas, shower curtains, backpacks,
    placemats and much more.
--  The Back to Nature Nut Snacks Brigade collects Back to Nature packages
    as well as ANY nut package currently available on the market -- be it in a
    tin, plastic pouch or other container. Back to Nature is looking to clean
    up the nut category by providing recycling options for all nut packaging
    out in the marketplace today!

About Kraft Foods

Kraft Foods ( makes today delicious in 150 countries around the globe. Our 100,000 Kraft employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods Inc. (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, and Delissio pizza.

About TerraCycle

In 2001, Tom Szaky, a Toronto-native and Princeton University Freshman, founded TerraCycle in hopes of building an eco-capitalist company built on waste. After winning countless business plan contests, Tom dropped out of Princeton to pursue his dream of founding the world's most environmentally friendly company. Seven years later, TerraCycle's eco-friendly products have received a myriad of social and environmental accolades and are sold at major retailers like The Home Depot, Wal*Mart and Whole Foods Markets. TerraCycle's business plan and products made from waste received a Zerofootprint Seal of Approval, won The Home Depot's Environmental Stewardship Award twice and recently won the 2007 Social Venture Network Innovation Award. Please visit us at to learn more.

Contact Information