SOURCE: Krillion Inc.

August 11, 2008 12:37 ET

Krillion Appoints National Sales Director

Gary Kinnsch Brings Retail and Electronic Distribution Experience to Krillion Team

MOUNTAIN VIEW, CA--(Marketwire - August 11, 2008) - Krillion™ (www.krillion.com), the company that connects web-influenced buyers with local, in-store merchandise, has appointed industry veteran Gary Kinnsch to national sales director. Kinnsch brings to Krillion 22 years of sales management experience with top-tier companies in the video gaming industry, including Microsoft Corp. (MSFT).

As national sales director, Kinnsch will be responsible for managing business development relationships with Krillion's manufacturer partners by enabling them to better serve their online customers and connect them with their local retailers where purchases are likely to be made.

Before joining Krillion, Kinnsch was director of sales for NeoEdge Networks, a company focused on ad-supported video gaming. He also spent two years at Microsoft, where he managed direct sales and manufacturers' representatives for the video console business segment, which represented 32 percent of the U.S. video game market.

Kinnsch was also director of sales for the western zone for Eidos Interactive, where he was responsible for more than 50 retail customers and manufacturers' representatives for both PC CD and video game business segments. He's also held similar positions with Acclaim Entertainment and Knowledge Adventure.

"We're giving consumers choices and local shopping power they've never had before, which is a win-win for retailers and consumers," said Joel Toledano, CEO of Krillion. "Gary's consumer electronics industry connections and deep understanding of multiple sales channels will prove invaluable as we continue to forge relationships with manufacturers that want to improve linkage with their dealers and send ready-to-buy customers to a local, knowledgeable retailer with product in stock today."

Kinnsch studied business administration and computer science at the University of California, Northridge and management information systems and business administration at the University of Arizona, Tucson.

About Krillion

Krillion is a premier provider of local shopping search information, serving today's ready-to-buy consumers who research products online for purchase from retailers in their area. Krillion's mission is to transform the way consumers find and buy national brands by simplifying the Web-to-store purchase process and delivering accurate and timely comparison information on products, retailers, and stock availability through Krillion search results and partner sites. The powerful combination of its patent-pending Krillion Localization Engine, localized search results covering over 20,000 products in 40,000 U.S. locations, and unique, real-time StockCheck™ tool enables consumers to speed their research-to-purchase process and take advantage of in-store pickup services offered by many retailers near them. Through partnerships with manufacturers, publishers and retailers, Krillion is extending its service to become the leading provider of aggregated product, retail location, and availability information on the Web today. Krillion was founded in February 2006 and is funded by Hummer Winblad Venture Partners and Leap Frog Venture Partners.

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