SOURCE: Krillion Inc.

October 01, 2007 06:00 ET

Krillion Introduces In-Store Product Availability to Local Search

For the First Time, Ready-to-Buy Consumers Can Find and Compare Products and In-Store Availability Across Multiple Retailers in Their Area

MOUNTAIN VIEW, CA--(Marketwire - October 1, 2007) - Krillion™ (www.krillion.com), the company that connects purchase-ready buyers with local retailers, has added an in-store product availability feature to its local search website. For the first time, Internet-influenced shoppers can compare prices at local retailers and get real-time product inventory information so they can immediately purchase the product and pick it up, in person, at a local store.

"Krillion StockCheck™ significantly enhances our existing set of services for consumers and perfectly aligns with our ongoing commitment to help Internet-influenced buyers save time and money as they compare products and decide where to buy -- locally," said Joel Toledano, co-founder and CEO of Krillion. "We are addressing a key problem for both consumers, who have not been able to access a single source for research on local products, and for retailers that seek to influence these valuable cross-channel shoppers. By delivering a comprehensive set of tools that includes accurate information on where consumers can find a product that is in-stock in their area, we can connect retailers with new customers who want to buy the product today."

Krillion's expansion into real-time local product availability tools for web shoppers brings the company's unique combination of product and location information to a market that is poised for growth. Cross-channel retail sales (shoppers who research what to buy on the web and then pick up the product in-person at a local store) are expected to reach over $1 trillion by 2012, according to Forrester Research.

The new Krillion StockCheck™ service -- unveiled today at the SMX Local and Mobile Conference -- features searchable data and a real-time, in-store product availability check across leading U.S. retailers, including Best Buy, Circuit City, CompUSA, Radio Shack, Sears, and Wal-Mart. The service is initially being offered for the television category on Krillion, and will become a standard feature on the Krillion site as new product categories are added. In addition to providing real-time inventory information across multiple retailers in their area, Krillion lets consumers select purchase and delivery options, and also read product descriptions, find store information, user reviews, and more.

About Krillion

Krillion is the leader in actionable local search: local search that results in consumers taking action to buy. Krillion's mission is to transform the way ready-to-buy consumers find and buy national brands, locally. Based on its unique, patent-pending Krillion Localization Engine, Krillion search results provide the most accurate local shopping search results available on the Internet. Krillion, founded in February 2006, is funded by Hummer Winblad Venture Partners.

Krillion™ and Krillion Localization Engine™ and Krillion StockCheck™ are trademarks of Krillion Inc. All other product names and trademarks are the property of their respective owners.

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