SOURCE: Krillion Inc.

Krillion Inc.

December 18, 2009 12:12 ET

Krillion's Countdown List of Top Gifts for Pick-Up at Local Stores

With Free Shipping Offers From E-Tailers and Retailer Websites Waning, Retailers Focus on Catering to the Last-Minute Shopper Who Will Buy at a Local Store; Krillion Reveals What These Local Shoppers Intend to Buy

MOUNTAIN VIEW, CA--(Marketwire - December 18, 2009) - Shoppers' options for top gift choices are narrowing. As the final retail run-up to the holiday season unfolds, e-tailers and retailers are ending their free shipping promotions, which means the savvy shopper (or habitual procrastinator) is now looking for local deals. Hundreds of thousands of shoppers are turning to local product search leader Krillion™ ( to find the best deal on products at a local retailer, either for local pick-up, or for site-to-store pick-up at their holiday destination. Krillion aggregates information from partner companies and websites to create an index of products, retailers, locations and in-store stock availability for leading retailers in 40,000 cities across the United States.

Krillion analyzed shoppers' search requests for local product availability over the last three weeks from across the Krillion network, which includes top local product search destination, and a variety of partner consumer review websites, local news websites, shopping engines and manufacturer websites that use Krillion's local search technology -- a total reach of more than 50 million views of localized product offers each month. These shopper requests for local product pricing and availability correlate closely with local buying intent across three leading gift categories, and represent must-have products shoppers are aiming to find and buy at local retailers this holiday season.

Flat-screen TVs
Samsung LN46B360 LCD HDTV
Sony Bravia KDL-23L5000 LCD HDTV
Apex LD4088 LCD HDTV
Panasonic TCP50G15 Plasma HDTV

Laptops and netbooks
Toshiba L455-S5975 Laptop
Sony VGN-SR520G/B Notebook
Asus 1005HA Netbook
Sony VGN-FW560F/H Laptop

Digital cameras
Sony Cyber-shot DSC-S930
Sanyo VPC-TP1000BL
Canon Powershot SX20 IS
Sony Cyber-shot DSC-H20
Samsung TL220

"As we enter the last few shopping days of the season, it will be the local retailers who can best serve the needs of shoppers looking for last-minute deals," said Sherry Thomas-Zon, CEO of Krillion. "Retailers and manufacturers with sophisticated online stores will be best able to cater to these shoppers, who will be looking for advanced store features such as buy online/pick-up local, and site-to-store shipping."

Survey methodology

Krillion analyzed local product search requests across the entire Krillion local shopping network, which includes local product search destination, and Krillion's partner network of websites that includes local news publishers, shopping engines, consumer review sites, Yellow pages and in-store price-match kiosks. Searches logged from November 26-December 16 were included.

Useful links

Krillion home page:

Krillion's blog:

Krillion on Facebook:

Follow Krillion on Twitter: @krillionology

About Krillion

Krillion is the leading local shopping search engine that provides up-to-the-minute intelligence on where specific branded products are sold, and which retailer has them in stock at that moment. Krillion aggregates information from partner companies and websites to create an index of products, retailers, locations and in-store stock availability for 40,000 cities across the United States. The Krillion network reaches millions of people who are making local purchasing decisions through the partner network. The powerful combination of Krillion's patent-pending Krillion Localization Engine™ and its real-time StockCheck™ tool enables web-savvy shoppers to quickly find, compare and buy products near them, speeding their path to purchase and helping them take advantage of in-store pick-up and other convenience services offered by multi-channel retailers. Krillion's local product index and search engine powers the websites of top manufacturers and publishers, providing a dynamic local product search platform that helps them connect their customers with in-stock products at local retailers. Krillion was founded in 2006 and is funded by Hummer Winblad Venture Partners and Leapfrog Ventures. @krillionology

Krillion™, Krillion Product Locator™, and Krillion Localization Engine™ and Krillion StockCheck™ are trademarks of Krillion Inc. All other product names and trademarks are the property of their respective owners.

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