SOURCE: The LA Flower District California Flower Mall

The LA Flower District California Flower Mall

May 04, 2010 12:30 ET

LA Flower District CA Flower Mall Open 24/7 -- Mother's Day & Dia de las Madres "Momtastic" Celebration This Weekend

LOS ANGELES, CA--(Marketwire - May 4, 2010) -  Mother's Day 2010 will be a "Momtastic" jubilee as Mexican Mother's Day -- Dia de las Madres, one of the most important holidays in the Spanish speaking world, and U.S. Mother's Day celebrations converge on May 9 and 10. LA Flower District California Flower Mall wholesalers will open 4am - 8pm Mother's Day week and remain open 24/7 from 4 am Saturday through 8pm Sunday, to sell hundreds of varieties of farm fresh wholesale and discount Mother's Day flowers at prices 70-80 percent below retail. "Folks can stretch their budgets here with blooms to delight every Mom in their life for every Mother's Day tradition," says Mark Chatoff, President of the LA Flower District California Flower Mall.

In Mexico and among many Mexican-American families Mother's Day is celebrated on May 10th every year, regardless of the day of the week, unlike in the U.S. and 60 other countries where it is celebrated on the second Sunday in May -- May 9th this year.

According to Hilda Jimenez, California Flower Mall Site Development Director, a Mexican-American whose homeland is Tepatitlan, Jalisco, Mexico, Dia de las Madres is almost as sacred as Christmas in the Latino culture. Jimenez explains, "Typically, preparations begin weeks before. The celebration begins on Dia de las Madres Eve when the entire extended family gathers together to honor and celebrate all the Mothers in the family -- Moms, Grandmothers, Sisters, Aunts, and even expectant mothers. Moms are often serenaded by a mariachi band, given gifts, fresh flowers -- red and pink flowers are traditional Dia de las Madres favorites -- and treated to a nice meal at home or out at a restaurant."

Mother's Day is the third-largest card-sending holiday in the United States, but ranks as the number one card-sending season for Hispanics, even higher than Christmas and Valentine's Day. Arlette Torres, Editorial Director for Sinceramente Hallmark who was born in Mexico underscores the importance of mothers to Hispanic consumers. "Mothers are beloved, deeply respected, revered figures in the Hispanic community," she says. "Her children view her as the source of goodness and love, affection, warmth and forgiveness. She is the idealized female figure, unequaled by other women."

According to the 2008 U.S. Census, 48 percent of people in Los Angeles County are of Hispanic or Latino origin.

About CFM

Mark Chatoff is Owner and President of The LA Flower District California Flower Mall and Chairman of The LA Fashion District Business Improvement District. Hilda Jimenez is The LA Flower District California Flower Mall Site Development Director. The LA Flower District California Flower Mall is the newest premier 45,000sf wholesale flower market in the eight-block Downtown LA Flower District -- the largest wholesale flower district in the U.S.

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