SOURCE: California Flower Mall

California Flower Mall

April 30, 2010 11:05 ET

LA Flower District California Flower Mall Soothes Mother's Day Souls With Nature's Remedy for Emotional Energy

LOS ANGELES, CA--(Marketwire - April 30, 2010) -  Our Moms tell us to eat our vegetables because they know vitamins A to E are responsible for strengthening our senses, bolstering our bones and invigorating our bodies. Research proves that flowers, being dubbed by some as Vitamin F, help feed our need for serenity, inspiration, wellness, gratitude, love and optimism. This Mother's Day Do-It-Yourself (DIY) florists are nurturing Moms with soul soothing, farm fresh, wholesale and discount flower bouquets and arrangements at prices 70-80 percent below retail with help from vendors at The LA Flower District California Flower Mall.

"People and flowers both have a life force that needs oxygen to thrive, and light and water to live. And, when we are surrounded by nature, our emotions are calmed and harmonized," says Mark Chatoff, President of The Los Angeles Flower District California Flower Mall. He adds, "Interior designers apply the principles of Zen and feng shui integrating floral design to cultivate idyllic atmospheres in home and business environments. This Mother's Day anyone can create a serene, inspiring sanctuary for their Mom, Wife, Grandma, Aunt, Sister and other Mother figures in their lives by using our Mother's Day Flowers DIY Guide to design perfect DIY flower bouquets and arrangements for their loved ones homes."

Mind and matter are interconnected, now university research studies linking flowers with happiness, creativity, compassion and tranquility give scientific credence to flower facts that most consider ancient wisdom. Scientific floral investigations demonstrate that flowers hold an intrinsic, natural energy that, when used throughout the home, can create positive shifts in emotions, and lead to truly inspired living.

In fact, research from America's leading universities has cemented the connection that flowers have both scientific and emotional powers. As early as 2000, Rutgers University found that flowers create instant delight and happiness, and increase enjoyment and life satisfaction. Most recently, a Harvard University study introduced small bouquets of flowers into people's morning routines and discovered that respondents immediately perked up, much like they would with a morning vitamin.

"The down economy has been stressful for families, this year more than ever Moms need and deserve flower gifts that create homes where they feel happy and harmonious and disconnect them from the hectic pace of the world outside," Chatoff advised. "DIY Mother's Day flowers are an affordable and wonderful way to ease the stress of everyday life and help Moms to refocus their emotions on the joy of life."

About CFM

The LA Flower District California Flower Mall is the newest premier 45,000sf wholesale flower market in the eight-block Downtown LA Flower District -- the largest wholesale flower district in the U.S.

Mark Chatoff is Owner and President of The LA Flower District California Flower Mall and Chairman of The LA Fashion District Business Improvement District.

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