SOURCE: Lectra

November 05, 2007 11:50 ET

LECTRA: Arena chooses Lectra to achieve ever-higher performance

PARIS--(Marketwire - November 5, 2007) - Lectra, the world leader in integrated technological solutions dedicated to the soft goods industries, announces that Arena has chosen its PLM solution.

Lectra Fashion PLM will allow Arena to capitalize on its know-how and to optimize the product development process, as well as to improve the communication flow with its suppliers of finished products.

One of the leading swimwear brands, Arena is the reference for athletes and water-sports lovers all over the world.

Founded back in 1973, Arena combines an acute sense of design, product innovation and use of advanced technology to meet the needs of its customers, as well as of many of the greatest swimmers in the world, such as Laure Manaudou, Filippo Magnini, Massimiliano Rosolino, Roland Schoemann, Ryk Neethling, Lazlo Cseh and Otylia Jedrzejczak.

"We chose Lectra and its Lectra Fashion PLM solution because we were looking for a partner who was familiar with our industry and understood our challenges. We are sure to gain from Lectra's experience and the quality of its support," stated Cristiano Portas, CEO of the Arena Group.

Innovating and capitalizing on company know-how

New cuts, new materials, and new components: Arena is constantly looking for new sources of inspiration, while also relying on its past experience and know-how to nourish innovation. All these assets are available in real time using Lectra Fashion PLM to rapidly define new specifications and shorten time-to-market.

Shortening design and development time

Arena's Design and Development department can be considered as the real "heart" of the Company. Work done by the Design office has repercussions at all company levels, meaning that an efficient information and process flow is a must. A single work environment used by the Waterwear and Activewear product managers and designers, as well as by the sourcing and cost control department, will ensure consistency throughout the collection lines covering several product categories. It will also limit errors by allowing the whole team to work with a single, common and shared set of data.

As a result, Lectra Fashion PLM will enable the synchronization of products and collection development, via simultaneous, real-time monitoring of the key development stages. Arena will fully benefit from the complementary nature of Lectra's business and organizational applications, in particular for design and pattern-making.

Better sourcing

With production mainly performed in the Far East, Arena needs to monitor its sourcing activities as closely as possible, as well as to control its purchase costs. Lectra Fashion PLM will enable effective management of iterative sourcing and prototype development processes by facilitating data access and information sharing between Arena and its suppliers. Lectra Fashion PLM will also provide accurate monitoring of fabric consumption and costs. Also quality of products will improve, thanks to the implementation of a quality assurance process throughout the whole manufacturing cycle.

About Arena

The Arena group, one of the world's leading companies in the "Waterwear" category, recorded revenues of EUR 105 million in 2006. Based in Tolentino, Italy, the Group is structured with four main business units (Italy, France/Belgium, Germany/Austria/Netherland/Switzerland and International Business) and four Global Strategic Functions (Marketing, Design & Development, Sourcing and F&A/IT). Arena is operating in over 70 countries, and is currently sponsoring the main governing bodies for swimming (LEN and FINA for the 2007 Arena/FINA Swimming World Cup), twelve among the best performing swimming Federations and a number of major swimming champions world-wide.

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About Lectra

Lectra is the world leader in integrated technology solutions that automate, streamline and accelerate product design, development and manufacturing processes for the soft goods industries. Lectra develops the most advanced specialized software, cutting systems, and provides associated services to a broad array of markets including fashion (apparel, accessories, footwear), automotive (car seats and interiors, airbags), aeronautical, marine and furniture. In the fashion sector, Lectra's expertise is in optimizing business process through fashion-dedicated PLM (Product Lifecycle Management). This integrated enterprise software covers the entire value chain, from design to manufacturing to managing the collections lifecycle. Lectra serves more than 17,000 customers in over 100 countries with 1,500 employees and $272 million in 2006 revenues. The company is listed on the Euronext Paris stock exchange.

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Contact: Angélique Cuilhé


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