November 12, 2009 12:31 ET

LEWIS Launches Global News Application for iPhone

news 360 Available From App Store and iTunes

LONDON--(Marketwire - November 12, 2009) - LEWIS PR has launched news 360, the PR industry's first news aggregation application for iPhone. The Apple-approved application, within the business category of the iTunes store, offers a daily news digest straight to the user's smartphone.

The LEWIS news 360 iPhone app is an intuitive news aggregator that provides a tailored selection of hand-picked, global, breaking stories direct to an iPhone. The newsfeed is categorized by country and by topic, to allow fast access to the most relevant content.

A companion portal has also been launched in conjunction with the app. The LEWIS news 360 website uses a semi-automated system, to ensure consistency of news gathering across all regions.

"We're constantly reviewing applications and creating tools that both our staff and clients can use in the new 24/7 communications environment. This latest development underlines our continued investment in the social media space," said Morgan McLintic, EVP at LEWIS.

"To keep us ahead in developments in digital PR applications, we are also delighted to welcome Ahmad Khalid, to join the team as a senior, experienced web developer. Ahmad was instrumental in launching this app," he added.

LEWIS news 360 is the first in a series of industry applications planned for launch in the next twelve months.


LEWIS specializes in global media relations, including creative services, social media, new media services, analyst relations, European public affairs, media training and event management for companies in Europe, Asia Pacific and North America. It is headquartered in London with wholly-owned subsidiaries in Bangalore, Barcelona, Boston, Bristol, Brussels, Budapest, Copenhagen, Düsseldorf, Eindhoven, Frankfurt, Hong Kong, Lisbon, Los Angeles, Madrid, Manchester, Milan, Munich, Mumbai, New Delhi, New York, Oslo, Paris, Prague, San Diego, San Francisco, San Jose, Seattle, Shanghai, Singapore, Stockholm, Sydney, Tokyo, Warsaw and Washington DC. The company has one of the fastest growth rates in its sector.

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