April 27, 2010 13:22 ET

LEWIS Puts Social Media at Heart of Campaigns With Launch of LEWIS LIVE

Enables Easy Creation of Social Media Releases and Fully Customizable Social Media Newsrooms

SAN FRANCISCO, CA--(Marketwire - April 27, 2010) -  LEWIS PR, the global public relations and social media communications agency, has launched LEWIS LIVE, a platform for publishing social media news releases and creating entire custom newsrooms. With LEWIS LIVE, LEWIS clients can easily create and publish social media releases (SMRs) for free, making online engagement and optimization a central part of any PR campaign.

Based on industry best practices and proven technology, LEWIS LIVE is a platform for creating and publishing SMRs and for building fully-managed, custom online newsrooms. Built and managed by LEWIS, LEWIS LIVE helps companies increase their online visibility, and better serve the needs of reporters, bloggers, analysts and others looking to find out more about their organization.

At entry-level, LEWIS LIVE facilitates the publishing of social media releases (SMRs), with multimedia, links, search engine optimization and sharing features.

All LEWIS clients will receive a complimentary LEWIS LIVE news desk -- a dedicated portal for SMRs, providing an easy and simple method for clients to ensure social media is an integrated part of corporate communications.

For organizations wishing to further maximize their online profile, the LEWIS LIVE newsroom facility is also available. This has all the elements of a traditional online press room, but adds social channels such as a company blog, Twitter feed, YouTube channel, Facebook page and Flickr feed. A social media newsroom also includes multiple search and social features to make it more findable, more shareable and more interactive.

"Any marketer or communicator now understands the importance of optimizing their company's online profile, but building and maintaining a social media news release or newsroom from scratch can be quite an undertaking," said Lucy Allen, SVP account servicing at LEWIS PR. "LEWIS LIVE makes it easy, incorporating all the latest SM channels and social features to make it more findable on search engines, as well as a more interactive news resource. It provides clients with a guaranteed way of keeping pace with the changing social media environment, without having the technical or SM expertise in-house. This will allow them to embrace all elements of social media, with minimum effort."

LEWIS LIVE includes a portal, which aggregates all the social media releases created and published via the LEWIS LIVE platform. Searchable by location, industry, category or keyword, the portal is a significant source of original news content from around the world.

For more information about LEWIS LIVE, please visit us here.

LEWIS specializes in global media relations, including creative services, social media, new media services, analyst relations, public affairs, media training and event management for companies in Europe, Asia Pacific and North America. It is headquartered in London and San Francisco with wholly-owned subsidiaries in Antwerp, Barcelona, Boston, Bristol, Budapest, Düsseldorf, Eindhoven, Frankfurt, Hong Kong, Lisbon, Los Angeles, Madrid, Manchester, Milan, Munich, Mumbai, New York, Paris, Prague, San Diego, San Jose, Singapore, Stockholm, Sydney, Tokyo, Warsaw and Washington DC.

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