SOURCE: LSF Network, Inc

February 02, 2010 10:30 ET

LSFinteractive Acquires Unreal Marketing

Performance Marketing Leader to Expand Online Campaign Management Services

SAN FRANCISCO, CA--(Marketwire - February 2, 2010) - LSFinteractive,, a leading global online performance marketing and advertising agency, announced today that it has acquired the assets of Unreal Marketing,, a strategic Internet marketing firm based in Conshohocken, Pennsylvania.

"Unreal Marketing is a nationally recognized innovator in Internet marketing with a roster of well known brand clients, such as Speedo, Calvin Klein, Lenox, Career Education Corp, Chase, Penske amongst others. We are thrilled to be able to enhance our services for global consumer brands and electronic retailers with the talent of this results-driven Internet marketing team," said Daniel Laury, founder, president and CEO of LSFinteractive and LSF Network.

"We are delighted to join the LSFinteractive group, a clear leader in online performance marketing, and look forward to delivering innovative client-focused campaigns together," said Michael Stalbaum, founder and former CEO of Unreal Marketing, who will now serve as executive vice president of LSFinteractive in charge of marketing, sales, and public relations.

Founded in 1999, Unreal Marketing is one of the pioneers of the use of Internet for marketing and is an established online marketing services provider to prestigious companies in the financial services, retail and online education industries including JP Morgan Chase, Warnaco Brands, First Advantage, United Marketing Group, Paperclip Club, and Career Education Corporation.

This transaction closely follows the recent acquisition of ClearGauge, a B2B focused online marketing agency out of Chicago, a transaction that had been made possible thanks to an introduction by Ronald Wagner, a senior Silicon Valley-based online marketing executive.

Together, LSFinteractive, ClearGauge and Unreal Marketing provide Search Engine Marketing, Creative Web Design and Development, Online Display Advertising, PPC marketing, SEO, Behavioral Targeting and Retargeting, Tracking and Analysis as well as Digital Strategic Services and Lead Generation to B2C and B2B companies.

LSF Network, Inc. was represented in both transactions by Newforth Partners LLC, an M&A advisory and investment banking firm located in Foster City, California.

About LSFinteractive

LSFinteractive is a leading global online performance marketing and advertising agency. We help clients from all industries leverage the Internet by offering a unique proven pay-for-performance model that minimizes risk and lowers marketing expense while delivering substantially higher volumes per campaign and maximizing online conversions. The company employs nearly 100 people worldwide, is headquartered in San Francisco, CA, and has offices in Chicago, IL; Conshohocken, PA; Boston, MA; Paris, France; and Hyderabad, India. For more information, visit and

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