August 25, 2010 11:38 ET

La Fee® protects French Absinthe against Swiss threat to category...

HERTFORD HERTS, UK--(Marketwire - August 25, 2010) -

Pioneers of the Absinthe Renaissance answer France's call...

La Fée Absinthe (George Rowley, brand owner) & Le Musée de l'Absinthe (Marie-Claude Delahaye, founder) answer the FFS (Fédération Française des Spiritueux - French Federation of Spirits) emergency call to defend France's inherent right to distil Absinthe; against a seemingly commercially driven group of Swiss distillers trying to control the Absinthe category. They are attempting to gain exclusive rights to the name 'Absinthe' using domestic IPG - geographical protection (similar to AOC law). Rowley & Delahaye raced to Paris for crisis talks with Marie-Delphine Benech (Chairperson of the FFS) to assist the FFS in submitting a more robust counter to the Swiss authorities.

La Fée's unique position as the first to legally distil Absinthe in France since the 1915 ban further strengthens Europe's counter to any Swiss action.

Full story and dossier:

About La Fée®

On the 25th of July 2010 La Fée celebrated the 10 year anniversary of returning traditional absinthe distilling to France, launched on the same date in 2000 at the Groucho Club in Soho, London. This laid the foundations for the French & (later the ) Swiss Absinthe Renaissance which we are experiencing today. The Sophisticated Decadence of this Iconic Brand has, over the last decade, driven the Absinthe category. La Fée is available in over 30 countries across the globe - including the UK, France, Italy, USA, Australia & China.

La Fée aims to continue to lead the category with our Iconic Brand and folio for Absinthe - being the most important of Absinthe's modern era. La Fée, with Le Musée de l'Absinthe, continue to educate globally on the Absinthe category and continue to build on La Fée's success.

For further details about La Fee, please visit:

Press Enquiries:

To discuss any of the above or to arrange an interview with George Rowley and /or Marie-Delphine Benech:

Email: Phone: 0044 (0)1992 511 445 Skype: lafeeLIVE

Images: 'La Fée', 'La Fée Absinthe', 'La Fée Absinthe Parisienne', the 'La Fée Eye' device, 'La Fée LIVE' & 'Sophisticated Decadence' are trade marks and/or registered trade marks of Green Utopia Limited and/or La Fée LLP © 2008.


Press release:

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients. The owner of this announcement warrants that:

(i) the releases contained herein are protected by copyright and other applicable laws; and

(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

All reproduction for further distribution is prohibited.

Source: La Fée LLP via Thomson Reuters ONE

Contact Information