La Roche-Posay

La Roche-Posay
myskincheck.ca

myskincheck.ca

May 03, 2010 13:30 ET

La Roche-Posay Launches an Interactive Tool for Checking Moles: Myskincheck.ca

One in seven Canadians will be diagnosed with skin cancer

MONTREAL, QUEBEC--(Marketwire - May 3, 2010) - Today, La Roche-Posay held a press conference across Canada via webcast to mark the official launch of myskincheck.ca, an Internet site that aims to raise awareness of skin cancer among the Canadian public. The site helps visitors to identify suspect moles and encourages them to consult a dermatologist, the only expert qualified to give a definitive diagnosis. Myskincheck.ca offers scientific information whose educational value has been recognized by the Canadian Dermatology Association.

Committed to the cause

During the press conference, Julie Dagenais from La Roche-Posay, reiterated the brand's long-standing commitment to preventing skin cancer. "For us, there is a moral obligation to educate the public and raise awareness. It is a duty we undertake in partnership with more than 25 000 dermatologists all over the world. Myskincheck.ca is informative, interactive, free of charge, and accessible to everyone. It represents a new step in our commitment to preventing skin cancer."

At the conference, Dr Joël Claveau, dermatologist, presented some revealing statistics about skin cancer. "Skin cancer is the most common type of cancer. In Canada, it affects 75 000 people every year", he noted. Furthermore, 90% of skin cancers detected on time can be cured. Early detection is therefore vital.

Dr Claveau was accompanied by a young woman who has twice been diagnosed with skin cancer. He demonstrated the interactive tool that has been specially developed for mapping moles on myskincheck.ca. The tool lets users regularly check their skin, as recommended by dermatologists, and allows them to print off their personal data for their next medical visit. 

What does myskincheck.ca offer?

  • The site educates people about responsible behaviour by showing them the habits they should adopt in the sun. It offers additional information about skin cancer, and a full glossary of related terms.
  • It is designed as a tool to raise awareness and to allow users to evaluate their personal risk level. Visitors can find out if they are at risk, and become more aware of their bodies in order to quickly identify potentially dangerous lesions. 
  • It also offers an interactive tool for mapping moles: the Mole checker. This tool allows users to make a map of their moles and to identify any suspect lesions, so that they can then consult a dermatologist for regular checks. The user's personal file can be printed.

Growing online

La Roche-Posay is keen to establish a dialogue with the public. It has therefore broadened its presence on the Web by joining the active community of social media. A Facebook page has been established, and will be regularly updated. It is set to become a place for exchanging and sharing information. During the summer, La Roche-Posay will offer tips for the whole family, allowing everyone to enjoy the summer season while behaving responsibly in the sun. The public is invited to share its experiences about preventing skin cancer and detecting moles, to discuss the right habits to adopt in the sun, and to submit its stories to inspire the online community. Fans of Twitter will also be kept regularly updated during the summer months and beyond.

Working together to prevent melanoma

La Roche-Posay wants to create a worldwide movement to help prevent skin cancer. My Skin Check has therefore been launched in a number of different countries, and its impact and efficiency have already been analysed. Statistics show that it is an important tool for educating the public and improving prevention. In Germany, 18 000 people visited the site in just a week. In Italy, the campaign is estimated to have reached 1.5 million people. In Switzerland, 279 suspect melanomas were identified, leading to fuller checks by dermatologists.

La Roche-Posay is the brand that is most widely recommended by dermatologists in Canada. Its range of products includes the sun care line Athelios, available in pharmacies throughout Canada.

La Roche-Posay Laboratoire Dermatologique is a division of L'Oréal Canada, a wholly-owned subsidiary of L'Oréal Group. The largest cosmetics company in the world, L'Oréal celebrated its 100th anniversary in 2009. Headquartered in Montreal, L'Oréal Canada had sales of 849 million in 2009 and employs 1,200 people. The company's prestigious brand portfolio of over 25 brands encompasses all aspects of beauty.

Contact Information

  • Allard Hervieu Communication
    Nadia Said
    Office : 514 499-3030, ext 773
    Cell : 514-965-2715
    ns@ahcom.ca
    or
    La Roche-Posay
    Julie Dagenais, chargee de communications
    514-287-4753
    JDagenais@ca.loreal.com