LABATT BREWERIES OF CANADA

LABATT BREWERIES OF CANADA

October 03, 2007 14:41 ET

Labatt Breweries of Canada Announces Resolution to Suspected Stella Artois Tampering

TORONTO, ONTARIO--(Marketwire - Oct. 3, 2007) - Labatt Breweries of Canada has resolved the suspected tampering situation with Stella Artois bottles coded 11.2005 and 12.2005 as announced on July 12, 2007 in a joint consumer advisory with the Canadian Food Inspection Agency.

The investigation determined that the affected bottles were intended for display purposes to be mounted in enclosed plexi-glass casings. They were filled with concentrated alcohol as a replacement liquid for display purposes. It appears that in a few isolated incidents, a bottle was removed from a display, and then later inadvertently placed into the bar fridge and subsequently provided to a customer. The investigation clearly showed that the incidents were accidental and there was no intent to harm consumers in any way.

Working with thousands of bar owners across the country, Labatt has undertaken two comprehensive Canada-wide blitzes, plus a third in Ontario, to identify and retrieve bottles associated with the displays.

Labatt has also implemented strict, new control procedures related to marketing displays.

"We would like to thank the police, the CFIA and our Labatt employees for their prompt resolution of this situation," said Neil Sweeney, Vice President, Corporate Affairs. "We also want to extend our gratitude to the thousands of bar owners across the country who worked so quickly with us to inspect every bottle of Stella Artois in bars and restaurants and ensure consumers continue to enjoy our great products."

About Labatt Breweries of Canada

Since its founding in 1847, Labatt has become an internationally renowned brewer. A proud brewer of 70 quality beers, Labatt employs 3,200 Canadians and operates seven breweries from coast to coast.

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