Lakehead University

Lakehead University

October 28, 2009 09:00 ET

Lakehead University Wants You to "Think for Yourself"

Branding initiative showcases graduates who have succeeded by being independent thinkers, a cornerstone of the Lakehead University educational experience

THUNDER BAY, ONTARIO--(Marketwire - Oct. 28, 2009) - Lakehead University is bolstering its "indie" reputation as a university that encourages its students to be innovative and independent thinkers. Its strategic branding campaign, "I think for myself," portrays a series of ads, online initiatives, and aligned promotional material featuring key graduates who reflect on the role of their Lakehead education and how it shaped their actions leading to their success.

The ads include: Michael Rapino (BAdmin 1989), CEO, Live Nation; Shy-Anne Hovorka (BEd 2003, HBA Music 2000), singer-songwriter and six-time nominee for the Aboriginal Peoples Choice Music Award (APCMA), and Duncan Weller (BA 1989), Governor General's Award winner for Children's Literature (Illustration).

"Lakehead University provides a special educational experience at its Thunder Bay and Orillia campuses, from its inquiry-based learning to the opportunity for a more intimate learning environment. This gives students the chance to blossom individually and exercise their curiosity and critical thinking to their fullest," says Dr. Frederick Gilbert, President, Lakehead University. "The 'I think for myself' campaign highlights Lakehead success stories that are testaments to this reality– former students who went out into the world and shaped very creative lives and careers built on the experiences they had at Lakehead University."

The campaign, which commences October 2009 and runs until the end of March 2010, will appear in transit, print, and online, with outdoor poster support. The University has aligned all its student and parent touch points via iwillthinkformyself.com, mylakehead.ca, Facebook, and marketing materials such as the University Admissions Handbook. All carry the same theme – that independent thinking enriches the educational experience and creates lifelong opportunities.

According to Eleanor Abaya, Director of Communications, "The branding campaign is a strategic platform that positions Lakehead as an institution for those who wish their post-secondary education to support their individuality – not force them to conform to the standards of others. Lakehead students tend to be individualists, and this is encouraged by the professors Lakehead attracts."

Dr. Gilbert adds, "All the Lakehead graduates whom we contacted were enthusiastic about being invited to participate in the branding campaign, and gave us a rich depository of stories to tell. The University can look forward to telling more such stories of its past, current, and future students, as well as those of its outstanding professors and researchers, in the years to come."

Media: Dr. Frederick Gilbert and Eleanor Abaya are available for interview by contacting Communications Officer Heather Scott at 807-343-8177, 807-472-9113, or commun@lakeheadu.ca.

View Lakehead's various campaign materials at http://communications.lakeheadu.ca/?display=page&pageid=139. High resolution versions of the images are available upon request.

About Lakehead

Lakehead is a comprehensive university with a reputation for innovative programs and cutting-edge research. With a main campus located in Thunder Bay, Ontario and a campus in Orillia, Ontario, Lakehead has over 7,900 students and 2,250 faculty and staff, and is home to the west campus of the Northern Ontario School of Medicine. In 2006, Research Infosource Inc. named Lakehead University Canada's Research University of the Year in the undergraduate category. For more information on Lakehead University, visit www.lakeheadu.ca

Contact Information

  • Lakehead University
    Heather Scott
    Communications Officer
    807-343-8177 or 807-472-9113
    commun@lakeheadu.ca