La Senza Corporation

La Senza Corporation

November 24, 2008 06:00 ET

Larger Cups are Covered at La Senza

La Senza survey reveals a growing demand for larger cup size bras

MONTREAL, QUEBEC--(Marketwire - Nov. 24, 2008) - A recent La Senza survey reveals that when it comes to bra sizes, the numbers are definitely on the rise - over 64% of women surveyed fall into the larger cup size category, which starts from C cups and up. These statistics highlight a market need that La Senza is committed to servicing.

Conducted in the early fall, the survey interviewed women from across Canada (i) regarding the most important qualities they looked for when buying a bra. Comfort and support were the top ranked characteristics for women with larger cup sizes. 51% of overall respondents stated that full support was the most important feature they were looking for. That percentage jumped considerably among women with cup sizes that ranged from DD (77%) to E and above (92%).

"We see larger cup size customers shop our stores everyday," says Caroline Sacchetti, Executive Vice President for La Senza Corporation. "Our survey showed that women with larger cup sizes proudly embrace their shapes, and are looking for bras that provide comfort and support, with fashionable styling. As Canada's #1 bra destination, we are committed to satisfying that demand. We have expanded our range of sizes and designs, from cotton everyday bras to sophisticated seamfree and lace bras to cater to this customer."

The bras, which are available up to an F cup, feature wider shoulder straps, a double hook-and-eye closure system as well as specially designed cups in order to ensure maximum comfort, fashion and support. The bras come in a wide variety of colours and styles and are available in La Senza stores across Canada as well as through the La Senza ecommerce website.

About La Senza

Based in Montreal Canada, La Senza is renowned for carrying fashion-forward lingerie lines that offer quality, fit and value. Since the first store opening in 1990, La Senza has maintained a focused vision of excellence, taking pride in its dedication to its customers and its merchandise. La Senza Corporation operates over 326 La Senza Lingerie, La Senza Express, La Senza Spirit and La Senza Girl stores throughout Canada. In addition, there are 341 franchised La Senza and La Senza Girl stores operated internationally in 34 countries.

(i) The survey polled 1,000 women aged 18 to 38-years-old from every province across Canada.

(ii) Interviews and photography available upon request.

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