SOURCE: PurePlay

October 09, 2007 08:00 ET

Largest Legal Cash Poker Site PurePlay Reaches 700,000 Players

PurePlay Delivers All the Excitement of Playing Poker for Cash Prizes With Zero Risk of Losing Money

SAN FRANCISCO, CA--(Marketwire - October 9, 2007) - PurePlay, the first and largest U.S.-compliant play-for-cash online poker destination, today announced it has reached 700,000 players and is adding more than 50,000 new players per month. The site hosts online poker rooms and tournaments and awards major cash prizes -- with no risk of losing money.

PurePlay today also announced it has given away $2.8 million to date -- more than any other non-gambling poker site -- and is currently awarding more than $125,000 in cash monthly to its game and tournament winners. Additionally, the site reports that players are logging an average of more than 10 hours a week on PurePlay.

"PurePlay sets itself apart by offering a completely legal non-gambling online poker site that delivers the thrill of playing for large cash payouts, yet with absolutely no risk of losing money," said Jason Kellerman, PurePlay CEO. "After last year's passage of the Unlawful Internet Gambling Enforcement Act, there's no question we've grown in popularity and are now the go-to site for people who want to be part of a huge poker playing community, and who want to get in on competitive, legal online game play and win serious cash."

PurePlay caters to both play-for-free members and those who pay a $20 monthly subscription fee. Subscribers receive key benefits including instant access to large cash tournaments and prize pools, individual performance ratings, special "level-playing field" tournaments, live chat customer support and no ads during game play. Thanks to PurePlay's patented business model, players neither risk their own money nor pay more than the monthly subscription fee.

About PurePlay

San Francisco-based PurePlay, formerly known as BetZip, is the first and largest legal play-for-cash online poker destination. Through a patented business model, PurePlay enables players to compete for cash without ever putting their own money at risk. The company was founded in November 2004 by Silicon Valley entrepreneurs Jason Kellerman and Marc Marin with the financial backing of venture capital firm Bay Partners and prominent technology angel investors. The poker site launched in November 2005 and today is the fastest growing legal online cash poker destination with over 700,000 players.

About the Unlawful Internet Gambling Enforcement Act

The Unlawful Internet Gambling Enforcement Act (UIGEA) prohibited U.S. financial institutions from delivering funds to online gambling sites. The act, passed into law on October 13, 2006, dramatically changed the landscape of online poker, leading to the closure of many gambling poker sites and leaving many players looking for a safe, legal way to play the game on the Internet.

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