SOURCE: nTAG Interactive

January 07, 2008 16:10 ET

Las Vegas Meetings by Harrah's Entertainment Teams With nTAG to Enhance Networking and Interactivity at Educational Event

Las Vegas Meetings by Harrah's Entertainment Hosts "The Las Vegas Educational Experience" for Exclusive Group of Meeting Planners

BOSTON, MA--(Marketwire - January 7, 2008) - nTAG Interactive, the premier provider of real-time event data management (EDM) solutions, announced today that Las Vegas Meetings by Harrah's Entertainment selected nTAG's interactive badge system to achieve key objectives for their exclusive meeting planner event held November 8-11, 2007 across the company's seven Las Vegas properties. Las Vegas Meetings by Harrah's Entertainment operates as the meetings and conventions division of Harrah's Entertainment, the world's largest provider of branded casino entertainment. "The Las Vegas Educational Experience" event brought together 130 top meeting planners from across the country to participate in 3 days of personal and professional development sessions as well as spectacular food and beverage experiences. Event organizers made full use of the nTAG System to help manage various aspects of the event and to add a uniquely entertaining spin.

During the opening networking reception at Paris Las Vegas, guests connected with company sales managers and other participants using a networking contest, implemented by nTAG. Attendees were awarded points each time they interacted with one another. The connections were recorded and points were collected automatically by each nTAG badge. Winners won prizes and were selected among top point scorers, tracked by the nTAG System. Another prize was drawn randomly on stage through an nTAG computer generated visualization called the nTAG Event Maestro.

A new nTAG application, the Graffiti Board, debuted at the event. Using the on-screen keyboard that is a part of each badge, attendees wrote anecdotes about their experiences as meeting planners. These anecdotes were then displayed in real-time on large plasma screens throughout the venue, creating a fun conversation-builder.

The nTAG badges were also used for audience response during sessions and for automatically tracking attendance so that educational credits could be awarded to the meeting planners. nTAG also provided electronic surveys via the badges to collect data on event satisfaction and value provided to attendees.

"Our objectives were to ensure that our meeting planner attendees connected with our team and with one another, for a rich networking experience, and to provide higher levels of interactivity to make sessions more memorable and exciting. The nTAG System helped us not only deliver on these objectives but also closely track results during and after the event," said Michael Massari, Vice President of Meeting Sales & Operations for Las Vegas Meetings by Harrah's Entertainment. "We are actively encouraging our clients to use nTAG for their programs at our properties."

"Las Vegas Meetings by Harrah's Entertainment is committed to helping meeting professionals elevate the strategic importance of meetings and events," said David Goretski, CEO, nTAG Interactive. "We're honored to work with such a customer-driven organization and share their focus for establishing clear objectives and using data to define success."

About Harrah's Entertainment Inc.

Harrah's Entertainment, Inc. (NYSE: HET) is the world's largest provider of branded casino entertainment. Since its beginning in Reno, NV 67 years ago, Harrah's has grown through development of new properties, expansions and acquisitions. On June 13, 2005, Harrah's Entertainment acquired Caesars Entertainment, Inc. and now owns or manages through various subsidiaries more than 40 casinos in three countries, primarily under the Harrah's, Caesars and Horseshoe brand names. With nearly 4 million square feet of casino space, more than 40,000 hotel rooms and nearly 100,000 employees, the Harrah's portfolio is the most diverse in the gaming industry. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. More information about Harrah's Entertainment is available at its Web site: www.harrahs.com.

About Las Vegas Meetings by Harrah's Entertainment

The 2005 merger between Harrah's Entertainment and Caesars Entertainment launched a groundbreaking philosophy aimed at offering more choices to meeting planners by unifying the meeting sales and operations of six distinctive Las Vegas properties into a single city-wide operation under one leadership umbrella. This unique concept lead to the conception of Las Vegas Meetings by Harrah's Entertainment, which is comprised of some of Las Vegas' most notable properties: Bally's Las Vegas, Caesars Palace, Flamingo Las Vegas, Harrah's Las Vegas, Imperial Palace, Paris Las Vegas and Rio All-Suite Hotel & Casino. The combination offers over 1 million square feet of cumulative meeting space, 18,000 guest rooms and suites, and countless options for dining, entertainment and leisure. The distinct advantage for the meeting planner is the convenience of a one-stop-shop, with greater leverage combined with the access and freedom to enjoy the wide variety of venues and amenities across all six properties in Las Vegas.

About nTAG Interactive

nTAG Interactive is a leading developer and provider of real-time technology and services for face-to-face events. The nTAG System helps event organizers and participants to achieve their event objectives -- education, motivation, retention, customer loyalty, community building, and brand impact. Built around the world's first interactive name badge and combined with data-driven event design, nTAG's Signature Services deliver higher levels of networking, audience participation and event adaptability. nTAG also delivers never-before-available data for event monitoring and measurement. nTAG has been used at events for IBM, Bank of America, Alcatel-Lucent, General Electric, AT&T, CIGNA, and many others. To learn more about how nTAG can help make your next event a success, please call 877-NTAG-YES or visit nTAG on the web at www.ntag.com. For the latest research into face-to-face events, visit the Meetings 2.0 blog rick.ntag.com, authored by nTAG's CTO, Rick Borovoy.

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