SOURCE: Laszlo Systems

Laszlo Systems

May 06, 2010 08:02 ET

Laszlo Systems Introduces Webtop Cloud; Allows Companies to Deliver Unified User Experience for Communications and Social Networking

New Cloud Offering Combines Popular Applications Such as Email, Voice, Messaging and Social Networking in a Single Integrated Web Page to Redefine Personal Communications

SAN MATEO, CA--(Marketwire - May 6, 2010) -  Laszlo Systems, Inc., a leading provider of Rich Unified Internet Applications for consumers and businesses, today announced the launch of Laszlo Webtop Cloud, a web-based platform that merges email, voice and messaging with social networking and other applications to deliver an integrated communications and real-time collaboration experience for consumers. Laszlo Webtop has been adopted and deployed by many of the tier-1 service providers to provide subscribers with engaging personal portals for unifying and managing information, collaboration and communications on the web. The launch of Laszlo Webtop Cloud extends this Web 2.0 capability to companies of all sizes with an affordable suite of robust capabilities and services for creating captivating personal portals that function across devices and foster greater brand affinity and deeper levels of customer engagement.

Laszlo Webtop Cloud changes the way companies deliver rich, integrated web-based applications, services, information and content to consumers. The cloud-based platform supports multiple, interoperable applications and services accessible from any browser-enabled device without the need for downloads or plug-ins. End users can access their voicemail, email, address books, calendar, instant or text messages, video conferences, and photos as well as social networking applications from a dynamic, branded web-based environment that senses presence and allows information to follow the user. Information, such as contacts, can be shared across multiple applications to create a unified communications and social networking experience across devices.

"We have created a surround sound of offerings for our customers, providing entertaining and informational content as well as voice and internet services. With Laszlo Webtop, we were able to quickly and easily merge our products to create a more engaging personal ecosystem that enhances our value proposition with customers," said George Shahid, CEO of Laszlo Systems. "Laszlo Webtop enables our customers' brands to become a destination for their subscribers as they increasingly turn to digital means for communicating and interacting. What Webtop Cloud enables is a single, cohesive personal outlet for end users to access, in one place, all of their information, communications and interactions, and that is a powerful proposition that binds consumers to a brand.

"As end users increasingly turn to digital means of interacting and communicating, they are testing collaborative environments that enable some information sharing or limited interaction. But the end result is a basket overflowing with applications that are difficult to manage, fail to integrate and fall short in delivering long-term value," continued Shahid. "Now with Laszlo Webtop Cloud, virtually any organization has access to a powerful toolbox for rolling out engaging personal environments that satisfy the growing demand for ubiquitous access and deepen customer engagement."

Webtop Cloud extends to organizations seeking the speed of deployment and ease-of-use of a Software-as-a-Service offering the same level of interoperability, scalability and extensibility as an on-premises deployment. Webtop Cloud integrates with existing standards-based back end systems to create a cohesive and unified end user experience accessible from any browser-based device regardless of installed infrastructure. Its flexible architecture makes it easy for companies to add new service offerings or applications as user demand and/or business needs change. Laszlo Webtop also supports additional rich media content and web applications such as news, advertising and widgets, enabling organizations to expand into new revenue opportunities.

About Laszlo Systems
Laszlo Systems, headquartered in San Mateo, Calif., is a leading provider of consumer facing rich Internet applications. The company is privately held and backed by leading investors General Catalyst Partners, Sofinnova Ventures, Mitsui & Co and WI Harper Group. For more information, call 650-358-2700 or visit http://www.laszlosystems.com.

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