Greenlight Marketing

Greenlight Marketing

October 23, 2009 10:57 ET

Laterooms and Octopus Travel Top Greenlight's Integrated Search Report For the Hotel Sector

LONDON, UNITED KINGDOM--(Marketwire - Oct. 23, 2009) - Greenlight, the UK's leading independent search marketing agency, has released its second piece of quarterly integrated research, consisting of paid search as well as natural search analysis. The report focuses on the hotel sector and covers Q2 2009.

This latest research is based on more than 21 million searches that took place in Q2 2009 for hotel-related terms, including both generic and destination-led keywords. This data was then used to rank the most visible sites on page 1 of Google's natural search results.

According to Greenlight's report, the most visible websites in natural search during June 2009 are laterooms.com, premierinn.com and booking.com, reaching 55%, 30% and 29% of the searching audience respectively. Whilst aggregators dominate the top seven spots, hotel brands feature in the top ten, with ibishotel.com coming in at position 8 with 21% visibility.

The paid search section of the report determines an advertiser's share of voice based on: how often they appear on Google, which ad position they are bidding for and the search volume generated for the keywords they bid on. The ranking represents visibility across the top 100 keywords in June 2009.

OctopusTravel.com has the greatest share of voice reaching 19% of the searching audience. Interestingly, laterooms only achieved sixth place in the paid search league table with 8% visibility; contrasting with its performance in natural search. The best performing hotel chain in paid search is the Marriott, with 6% visibility overall.

Greenlight currently produces quarterly integrated reports on flight, online gaming and hotel sectors. They also cover a broad cross section of industries including insurance, mortgages & loans, credit cards, car hire and finance, amongst others.

The complete hotels market sector report is available at:

http://www.greenlightsearch.com/newsletters/june09/sectorreport.html

Notes to editors

Greenlight is an award winning, specialist search marketing agency providing targeted and accountable natural and paid search solutions. The agency has helped numerous companies to succeed in search marketing over the years by improving its clients' positioning and website visibility in the top search engines, and driving traffic to their websites.

Greenlight provides a full range of search marketing services from offices in London and New York, including search engine optimization, pay per click management, link building, consultancy and SEM training.

Clients include FTSE, NASDAQ and NYSE listed companies as well as charitable organisations and government bodies. Greenlight works with SMEs, global brands and top interactive agencies across vertical markets as diverse as publishing, financial services, retail, travel, hospitality, property and entertainment.

http://www.greenlightsearch.com

Additional Information

Other sector reports include the Greenlight Marketing insurance market sector report.

Greenlight search marketing scoops IDM award for Best Use of Search Engine Marketing Greenlight Search on Crunchbase

Founder and CEO of Greenlight, Warren Cowen on Linkedin

Contact Information

  • Greenlight Marketing
    Beatriz Bailey
    020 3326 6233
    Greenlight, 3rd floor, 101 Moorgate,
    London, EC2M 6SL